Ross Video Expands Team to Strengthen Customer Engagement and Market Growth in SAARC

Ross Video, which specializes in live video production technology, announces the expansion and restructuring of its South Asian Association for Regional Cooperation (SAARC) commercial and technical teams to deliver greater clarity, stronger customer engagement, and enhanced support across the region.

The new structure addresses growing market demand and provides a framework for customer coverage as Ross Video continues to scale its presence.

This update ensures better communication, faster engagement, and dedicated support as opportunities transition to the newly expanded team.

Strengthening the Commercial Team

Bhaskar Majumdar, General Manager for SAARC, will continue to lead the region’s strategic direction and operations.

Kunal Verma, who has spent the past three years successfully driving sales across the region, will transition into the newly created role of Strategic Account Manager. He will focus on managing strategic accounts as part of a structured handover plan for all major opportunities.

To reinforce customer coverage and improve responsiveness, Ross Video has appointed two new Regional Sales Managers (RSMs):

• Detesh Aggarwal — Regional Sales Manager, North & East SAARC
• Isha Jain — Regional Sales Manager, South & West SAARC

Enhancing Technical Expertise and Pre-Sales Support

To meet increasing demand for technical guidance and modernization support, Ross Video has strengthened its pre-sales organization in SAARC.

Rama Krishna has been promoted to Manager, Technical Solutions, where he will lead the regional pre-sales team and oversee the expansion of technical coverage. Under his leadership, Ross Video will continue to grow the Solution Architect function in 2026.

These investments enable customers to access deeper technical expertise, streamlined solution design, and more consistent technical engagement throughout project discovery and implementation.

Supporting Customer Success During a High-Growth Period

“We are seeing tremendous momentum in the SAARC region, and this expansion allows us to stay closely aligned with our customers’ needs,” says Bhaskar Majumdar, General Manager, SAARC. “By adding experienced sales managers, focusing on strategic accounts, and expanding the pre-sales team, we are ensuring that our customers receive the localized attention, expertise, and partnership they deserve. This marks an exciting new chapter for Ross Video in SAARC.”