Sports Teams Tap Momento To Give Fans Personalized Digital Keepsakes from Events They Attend

Momento, the fast-growing technology company redefining fan engagement through personalized digital keepsakes and real-time content, today announced major partnership momentum and an expanded roadmap heading into 2026. Momento enables sports fans and live-event attendees to receive high-quality, personalized photos and GIFs of their reactions during key game moments while providing teams with powerful crowd analytics and engagement tools to deepen fan connections and unlock new revenue opportunities.

Momento allows fans to capture their own reactions at sporting events and turn them into digital keepsakes.

“After decades behind the broadcast camera, I know that media rights fuel modern sports – but it all begins with the fans. Their passion is the reason those cameras roll.  They’re the energy, the viewers and the ticket buyers who make this industry possible,” says Tom Fletcher, President and Co-Founder of Momento. “The best teams and owners understand this ecosystem. With Momento, it’s about rewarding those fans with meaningful memories while gaining real-time insight into who’s really showing up on gameday. It’s the bridge between emotion and intelligence in sports – fans feel valued, and teams get the critical insights they need to be successful.”

Momento was founded by Tom Fletcher – 2023 Sports Broadcasting Hall of Famer and co-founder of Fletcher Sports – and his son, Austin Fletcher, continuing a multi-generational legacy of sports storytelling and innovation. Their vision – turn the camera around and focus on the fans. With powerful support from Amazon Web Services (AWS), Momento blends decades of broadcast expertise with next-generation fan-experience technology. What began as an idea to capture meaningful in-venue reactions has evolved into a comprehensive engagement platform and AI-powered crowd analytics system used by teams to enhance ticketing, merchandise and in-venue revenue strategy as using proprietary, cutting-edge camera technology, Momento captures real fan reactions in real time, delivering personalized digital momentos that can be instantly shared and saved forever.

For teams and leagues, Momento creates new pathways to deepen fan engagement, unlock incremental revenue, and strengthen fan loyalty both inside and outside the venue. For brands and sponsors, Momento provides an authentic way to connect their brand to fans’ most emotional and shareable moments – naturally amplifying reach across social and digital platforms.

The company has significantly grown its footprint across major U.S. sports leagues and renewed long-standing relationships with several key franchise partners for 2026 and beyond. In 2025, Momento renewed partnerships with three of its earliest major-league franchises: MLB’s Seattle Mariners, NHL’s Seattle Kraken, and the NFL’s Seattle Mariners. Fletcher says these renewals reflect Momento’s strong performance and its continued ability to elevate both the in-venue and digital fan experience.

And driven by deep integrations with Sports Illustrated Tickets (SI Tickets) and the success of its “Faces in the Crowd” campaign, Momento expanded its partner roster in 2025 with the addition of several high-profile teams in the NFL: the Atlanta Falcons (SI Tickets Branded Experience); Baltimore Ravens; Cincinnati Bengals (SI Tickets); New England Patriots (SI Tickets); and Washington Commanders (SI Tickets). Two new MLS clubs also came on board, the New England Revolution (SI Tickets) and New York Red Bulls (SI Tickets) and the NWSL’s Gotham FC (SI Tickets) also embraced Momento.

“Together with Momento, we’ve redefined the live sports experience,” adds Dave Lane, CEO of Sports Illustrated Tickets. “Its real-time image capture gives every fan the chance to turn their reactions into a personalized Sports Illustrated keepsake – from SI Fan Covers to commemorative tickets – and remember the moment forever. Since launching Faces in the Crowd, adoption has far exceeded expectations. Our collaboration delivers an authentic, memorable way for teams to celebrate their supporters and deepen their connection to their favorite club.”

Engagement continues to surge across Momento partner clubs, especially in the NFL. The Baltimore Ravens, for example, reported individual game days this season approaching 25,000 downloads, reflecting strong fan appetite for personalized content.

“Partnering with Momento has truly elevated our game day experience,” says Dave Lang, Sr. Director of Digital Strategy & Innovation at the Baltimore Ravens. “We constantly strive to make M&T Bank Stadium an incomparable place for our fans to watch a game and to connect with our fans in new ways. The platform has given us a dynamic, real-time way to deliver personalized content that keeps fans engaged and excited after their day at ‘The Bank.’ We’ve seen incredible adoption to date and received terrifically positive feedback about this innovation. Momento has enhanced our overall digital engagement strategy, and we’re excited to continue working with them to expand what’s possible and provide further value to fans.”

Across all leagues and teams, downloads and data leads have grown steadily, but it’s the postseason where engagement really shines. The Seattle Mariners delivered the highest engagement of any partner in 2025 during their historic playoff run, generating more than 52,000 unique user leads, 154,000 photos downloaded , and 11,000+ hours spent on the Momento platform. Across all Momento team partners, two standout highlights from 2025 include 500,000+ Momentos have been downloaded this year and one million+ minutes spent on the Momento platform.

“2025 was a breakout year for Momento,” adds Austin Fletcher, CEO and Co-Founder of Momento. “Renewing with teams who believed in us early – and adding major new partners across the NFL, MLS, and NWSL – validates the power of our platform. Savvy teams recognize that fans crave personalized, emotional connections to their live experience. We look forward to helping more teams across the globe deliver those moments in 2026 and beyond.”

To learn more about Momento click here: www.mymomento.com.