NFL’s Blake Jones on How the League’s Latest Video Additions Change How Viewers Watch Football

Virtual first down measurement and the installation of boundary cameras at all stadiums were among the highlights

With the 2025 NFL regular season officially in the books, how did the latest round of production and video-based innovations shape how the game was presented to fans this year?

Blake Jones, Senior Director of Broadcasting at the NFL reflects on the most notable developments like virtual measurement graphics and high-resolution boundary cameras. They also discuss how those technologies position the NFL for the postseason and Super Bowl, and why these systems are likely to become a permanent fixture of how fans understand the game on television.