DAZN’s Global CRO Walker Jacobs on the Streamer’s Breakout Year in the U.S.

The streamer made huge strides in the U.S. in 2025 thanks to the FIFA Club World Cup

The global sports-streaming landscape continues to evolve rapidly, with platforms investing heavily in marquee events, distribution partnerships, and original programming to win over fans. In 2025, DAZN took one of its biggest steps yet in the U.S. market, delivering an ambitious FIFA Club World Cup and expanding its domestic footprint across soccer, boxing, and shoulder programming.

Walker Jacobs, Global Chief Revenue Officer and President of DAZN U.S. reflects on what the FIFA Club World Cup meant for the company’s growth strategy in the U.S., how broadcast partnerships with TNT Sports and Univision helped introduce DAZN to a wider American audience, and where the platform is headed next.