Recent Posts by Heather McLean, SVG Europe Editor

FIFA World Cup 2022: SVT Sport on Bringing All the Action Back to Swedish Fans in a Nordic Broadcast Collaboration

SVT Sport is set to deliver every moment of the FIFA World Cup 2022 to football fans across Sweden. SVT Sport is sharing the 64 World Cup matches 50/50 with TV4 Sweden, and additionally is part of a joint venture with a group of Nordic broadcasters working with Eurovision Services to bring in excess of […]  More

FIFA World Cup 2022: Fewer UK Football Fans Plan to Watch Compared to Previous Competitions Due to Issues Surrounding Workers’, LGBTQ+ Rights

Four in 10 football fans in the UK believe the upcoming World Cup will be the “worst ever”, according to the results of a new piece of market research. The study from Opinium Research has shown that two in five (41%) football fans are less excited about the 2022 World Cup in comparison to previous […]  More

Strategic Growth: European Handball Federation on Growing Its Fan Base on Twitch and TikTok

The European Handball Federation (EHF) is forging ahead with its ambition to become the most attractive indoor team sport for fans – old and new – by 2030. Headquartered in Vienna, Austria, the EHF’s responsibilities include the organization and management of the world’s most high profile and competitive handball competitions, including the EHF Champions League […]  More

BT Sport Masterminds the First Live Broadcast of a UEFA Club Match Produced in the Cloud

BT Sport is working with UEFA to create a pioneering new cloud-based approach to live broadcasting that has the potential to reduce the carbon footprint of sports broadcasts, plus enhance content innovation possibilities. Supporting UEFA’s new ‘Football Sustainability Strategy 2030’, UEFA entrusted BT Sport to produce a UEFA club competition match on Wednesday 26 October […]  More

Warner Bros. Discovery Sports Steps into the Metaverse With Infinite Reality for UCI Track Champions League Final Rounds

Warner Bros. Discovery Sports is stepping into the metaverse for the first time with provider of metaverse engagements, Infinite Reality, to explore new ways to harness Web 3.0 technology and create immersive experiences to engage fans. Using Web 3.0 technology for the first time, the multi-year international partnership between Warner Bros. Discovery Sports and Infinite […]  More

Nokia Launches 5G Immersive Stadium Experience for UCI Track World Championships in Run Up to Paris 2024

Telecoms network infrastructure provider, Nokia, has deployed a permanent 5G modular private wireless (MPW) network at the Saint-Quentin-en-Yvelines National Velodrome, France for the UCI Track World Championships. The deployment is designed to illustrate how 5G private wireless can significantly enhance the customer stadium and media experience.  More

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