Recent Posts by Heather McLean, SVG Europe

Taking Social Media Further With Wimbledon Digital

For the 2019 Championships, Wimbledon Digital, the social media team for the All England Lawn Tennis Club (AELTC), launched a daily live show for social platforms, a move that coincides with a concerted effort to improve workflow efficiencies from last year. Wimbledon Digital has also been integrated more tightly with the Wimbledon Broadcast Services (WBS), […]  More

Live From Wimbledon: Game, Set and Match to WBS With Second Championships as Host Broadcaster

One year on from Wimbledon Broadcast Services’ (WBS) successful debut as host broadcaster for the All England Lawn Tennis Club (AELTC) annual Championships, the atmosphere is far more relaxed. After taking over from the BBC’s 90-year run as host last year, WBS has settled comfortably into its role after the mammoth project that saw a […]  More

DAZN Reveals How New Off-Platform, Free-to-Air Strategy Is Helping to Grow Markets and Sports

Live and on-demand sports streaming service DAZN recently launched in Brazil with great success thanks to its targeted use of a new off-platform, free to air strategy. Speaking at the Oval cricket ground with technical partner Grabyo, Sarah Beattie, vice president for communications and new markets at DAZN, explained how and why the company has […]  More

Fox Sports and ESPN Combine With NEP as MLB Comes to the UK

Major League Baseball arrived in the UK for the first time this past weekend with a custom-built pitch at the London Stadium in Stratford and an entirely new language of broadcasting plus some unusual technology in play. The challenges faced by ESPN, Fox Sports, and technical partner NEP were many, from working with a newly […]  More