Recent Posts by Heather McLean, SVG Europe

UEFA Launches New Women’s Football YouTube Channel With Pro Player Vloggers

UEFA is to launch the Together #WePlayStrong YouTube channel as it looks to further increase interest in women’s football. Following a pilot last year that received nearly 6m views, the #WePlayStrong YouTube channel has been created to cultivate the growing community of girl and women football players and fans, encouraging more to feel proud to […]  More

Deltatre Opens Up on Massive Interactive Acquisition and Shaping the OTT Market

Sports media service company Deltatre recently revealed that it had acquired OTT software company Massive Interactive in a deal worth around $127m (£99m). The agreement positions the combined businesses as the largest independent rival to the likes of Disney in terms of online sports coverage, reaching a potential audience of hundreds of millions of people […]  More