Recent Posts by SVG Staff

XM, Google to share ad inventory via traffic software

Google and XM Satellite Radio today announced an agreement that hints at the future of not only radio, but also television advertising. Under the terms of the deal the two companies will help each others advertisers reach the other’s audience–including letting Google advertisers place targeted radio spots within XM channels. Inventory on XM’s non-music channels […]  More

AOL: “You’ve got (free) mail”

Time Warnersy says AOL’s software and e-mail,as well as various other products, will be made available for free to broadband users in a move to enhance the growth of its online advertising business. Time Warner President and Chief Operating Officer Jeff Bewkes says the move was made to help current AOL customers who purchase a […]  More

ESPN goes to extremes for Summer X Games

By Ken KerschbaumerEvery year ESPN’s X Games telecast gives viewers at home an up-close look at the half-pipe and dirt track playgrounds where top X gamers compete. But there’s another playground viewers don’t see: the ESPN playground that is the entire X Game experience. “We pride ourselves on being the testing ground and accepting any […]  More

Game Creek taps Pesa for FOX NFL/NASCAR truck

Game Creek Video s latest HD mobile unit, built for Fox Sports NFL and NASCAR coverage, will rely on a Pesa Cheetah 1024XR frame routing switcher, populated as a 512×1024 HD-SDI multirate router, for its audio signal distribution need. Paul Bonar, Game Creek Video VP of engineering, says the one-rack unit router helps solve three […]  More

Time Warner, Comcast close Adelphia deal

Time Warner Inc. (NYSE:TWX) and Comcast Corporation (Nasdaq:CMCSA, CMCSK) today announced that they completed the acquisition of substantially all of Adelphia Communications Corporation’s assets. With this acquisition as well as the swaps of cable systems between them, Comcast and Time Warner Cable have expanded their cable footprints and improved the geographic clusters of their subscribers. […]  More

California State Fresno says yes to Daktronics

California State University in Fresno recently chose Daktronics to design and manufacture a unique scoring, advertising and messaging system for Bulldog Stadium, home of the Fresno State Bulldogs. The project has been spearheaded by California State University Fresno’s multimedia rights partner Learfield Communications (DBA Bulldog Sports Properties) and will coincide with the venue’s 25th anniversary. […]  More

PGA Championship to Stream Free on Broadband

The 2006 edition of the PGA Championship will be the first golf event ever to stream live via broadband. Turner Network Television has partnered with PGA.com to offer 11 hours of live coverage of the event, held August 17-21. The internet coverage is advertising-supported and includes four content streams free of charge. One stream will […]  More

Fantasy football game puts winners on the field

by Andrew Lippe HumWare Media Corporation and Major League Marketing are offering Denver Broncos and Detroit Lions fans a chance to live their dream with The Ultimate Fantasy Football Game. The first eight finalists in both games share a $20,000 cash prize and also an exclusive VIP experience package for the 2007 Denver Broncos and […]  More

Hearst-Argyle taps Sony XDCAM for ENG needs

Hearst-Argyle Television, Inc. is converting to Sony s XDCAM Professional Disc System for electronic newsgathering (ENG) and creative services operations across several of its stations. The company will be using a combination of Sony s standard and high-definition XDCAM technology. Several Hearst-Argyle stations will begin using the high-definition version of the XDCAM system, specifically Sony […]  More

Toshiba, Canon invest $1.7 billion for SED plant

Toshiba Corp. and Canon Inc. are investing $1.7 billion) to build a factory that will make panels for a new type of flat-panel TV based on SED (surface-conduction electron-emitter display) technology. At CES sportscasters were being told by their broadcast counterparts that they had to check out the technology that gives each one pixel its […]  More