The Switch Introduces MIMiC Cloud Production Platform

Whether it’s a slate of games for a major sports league, a regional athletic meet, an international esports competition, a targeted enterprise announcement, or any other live or virtual event, The Switch has production services to suit every organization’s needs. The company’s cloud-based platform, MIMiC, is an on-demand, production-as-a-service offering that includes remote IP-video contribution, production and clipping tools, and distribution. It empowers you to cost-effectively ensure broadcast quality production to and from anywhere in the world.

MIMiC handles all aspects of the production workflow in the cloud, from editing and graphics creation to comms and talk-back. It gives content producers the choice of using their own production crew or relying on The Switch to provide a full complement of experienced operators who know how to deliver award-winning programming. For a mainstream TV sporting event, for instance, rights holders can tap our full remote production service to produce the main game, while leveraging MIMiC to produce the shoulder programming, social media streams, and individualized “player-cam” feeds. Plus, it offers the perfect set-up to produce esports tournaments, either stadium-based or virtual.

MIMiC is also ideal for both live and virtual enterprise events. It offers a flexible and scalable way to run everything from customer conferences and product launches to all-hands meetings and press briefings. MIMiC allows you to produce content in any time zone, localize the feed, and address specific segments individually.

In enabling true cloud-based production, MIMiC gives producers of events of every size and type unmatched agility. It enables you to streamline workflows to get the most out of each production and better engage audiences. MIMiC complements the existing remote production services The Switch helped pioneer, letting rights holders, enterprises, and other content producers choose the level of service they need.