NAB 2016: DTS Premium Audio Transcoding Coming to Microsoft Azure Media Services
Cloud-based support will allow playback on XBOX One and other OTT platforms
DTS-supported content encoding will be available in May through Microsoft Azure’s Media Encoder Premium for OTT streaming services.
Enabling broadcast-quality streaming to virtually any device, the Azure Media Services Premium Encoder allows media companies to rapidly and efficiently design and launch scalable, cloud-based media-processing applications, workflows and services on-demand, while reducing IT-implementation and maintenance costs. The technology integrates a studio-quality processing engine with automated decision-making logic and advanced metadata processing while supporting input and output codecs and such file formats as 4K/UHD in AVC.
With DTS encoding, content owners can choose from a variety of premium audio features, including DTS-HD–compatible streams for streaming at up to 7.1 surround sound.
Media Encoder Premium gives top OTT services the ability to encode and package DTS-enabled content with minimal investment and engineering lift,” says Ronny Katz, VP, streaming solutions and business development, DTS. “This helps our content partners focus on what they do best, which is deliver a premium entertainment experience to their connected consumers, whether on an XBOX One, Samsung connected TV, or mobile platform.”
Says Microsoft GM Azure Sudheer Sirivara, “Our content partners are always looking for the best, be it 4K/UHD video, world-class content protection, or studio-grade workflows. The addition of DTS audio to the Media Encoder Premium gives content owners the ability to offer the world-class audio that DTS is so widely known for.”
Azure Media Services is a cloud computing platform that allows customers to move existing applications to the cloud or develop new ones using the language and/or platform of their choice. Microsoft Azure’s comprehensive set of cloud computing solutions span the platform, application, and infrastructure layers, enabling customers to transition to the cloud on their terms, using it for private and public cloud services.