NAB 2018: Deluxe Launches New Platform To Unify Global Content Creation, Distribution

Deluxe Entertainment Services Group announced the launch of Deluxe One, a platform that unifies every stage of the content ecosystem in one cloud-based interface. An open platform, Deluxe One is designed to integrate with any vendor or customer system, allowing users to succeed in an age where the lines between creator and distributor are becoming increasingly blurred.

“More and more, customers are working to shorten the time between camera lens and screen,” says John Wallace, CEO, Deluxe. “As the only industry provider that can deliver the full range of services from content creation through distribution, Deluxe is uniquely positioned to bridge this divide and power this new age of storytelling. Deluxe One offers a seamless way for companies of all sizes to access our services — from pre-production to playout — and reaffirms our commitment to persistent innovation.”

Deluxe One unifies a network of micro-services accessed through an intuitive interface that helps customers streamline their workflow, whether they are using Deluxe’s end-to-end solution or just a piece of it. Designed to reduce handoffs between vendors and speed up turnaround times through automation, Deluxe One allows customers to get their content to audiences around the world quickly and reliably.

“Deluxe One completely reimagines how content gets made and delivered,” says Andy Shenkler, chief product officer for Deluxe. “The modular architecture enables integration with vendor and customer APIs, unifying what was once a very fragmented ecosystem of services and offering it to customers through a single interface that gives them control and visibility throughout the entire media lifecycle.”

In contrast to traditional siloed solutions, Deluxe One acts as an open hub, allowing not only customers but other vendors to connect their business with Deluxe and benefit from the power and breadth of the platform while co-creating value. Vendor partners that are currently integrated in the platform include:

• DLVR: Multi-CDN switching and optimization to perfect the viewer experience
• Globant: OTT platform solutions for publishers and content creators
• Hybrik: Highest-quality cloud-based transcoding at scale
• Mediamorph: Rights information and management to automate operational content flows

Deluxe One draws on the expertise Deluxe has built for over 100 years. With its proprietary products, applications and services, Deluxe has created the Deluxe One, making it easier for customers to access this unparalleled expertise for their post-production and distribution needs.