NAB 2018: TVU Networks To Remove Video Production, Distribution Barriers With New Story-Centric Workflow Approach
With developments such as AI, big data, IoT and cloud computing, all businesses are undergoing rapid changes to their business models that also hold the possibility of a significant upside in efficiency. Industry 4.0 is a term coined to describe how these technologies can combine to produce a ‘smart factory,’ capable of making decisions and performing autonomously. This follows on earlier breakthroughs like mechanization powered by steam and water, mass production powered by electricity and computerized automation.
Currently, the video industry is experiencing its own sea change in the way video content is produced, distributed and consumed. Referred to as Media 4.0 or as ‘Enabled Media’ by TVU Networks, this evolution enables the customization of video per the specific requirements and tastes of individual consumers and its distribution through an automated process. AI engines recognize video content and automate its creation and distribution to cell phones, streaming to the Internet, television and social media channels.
TVU Networks, the global technology and innovation leader in live IP video solutions, will demonstrate its answer to Media 4.0, the new TVU MediaMind platform, during NAB 2018 at Booth C1707.
“Media 4.0 is about enabling the mass production of content for individual audiences through the automation of video production and distribution,” says Paul Shen, CEO, TVU Networks. “This helps media companies looking to produce more content without increasing their expenditures. Instead of creating content manually, technology can enable the tailoring of that raw video to viewers on specific social media platforms, cell phones, streaming channels, and TV. Archived footage can be repurposed as an asset complete with searchable metadata. Media companies can’t earn revenue from material that’s never broadcast.”
TVU MediaMind consists of TVU Contribution Automation, TVU AI Engine, TVU Real Time Search Engine, TVU Workflow Engine and TVU Producer Pro. From the start of the video production process, all video is immediately indexed based on its metadata by TVU MediaMind’s AI real-time search engine. Using an entirely cloud-based model complete with voice and object recognition, live and pre-produced video clips are located and indexed down to the exact frame and can be shared instantly. MediaMind automates the ability for different production groups to find the content. With cloud-based TVU Producer Pro, different content can be cost-effectively created for different platforms or even audience groups.
Existing TVU customers can quickly utilize the benefits of TVU MediaMind, such as a real time search engine for all of their media assets. The TVU AI Engine can be enabled with tens of thousands of TVU Transceivers deployed around the world.
“TVU MediaMind creates a new story centric workflow, as opposed to a program-centric one, that removes the barriers involved in video production and how the video is shared with different production groups,” says Shen. “It opens the floodgates for how programs are produced and distributed, removing barriers from the social media, digital and broadcast programming departments and creating one centralized search engine for all raw materials, live or recorded, that feeds all channels. And it helps media companies better target their audiences with appropriate programs.”