NAB 2019

NAB 2019: MediaKind, Inspur Digital Media Push Immersive Multiscreen Viewing to Consumers in APAC

MediaKind (Booth 1324, 720) is expanding its long-term alliance with Inspur Digital Media to help current TV Service providers shift towards cloud-based delivery. By harnessing Inspur Digital Media’s cloud-based virtualized servers and software running on Inspur Digital Media Openstack cloud, MediaKind will provide an economical and scalable end-to-end solution to TV service providers in APAC, enabling them to deliver immersive media experiences to consumers.

The expanded collaboration between MediaKind and Inspur Digital Media will enable current Mediaroom customers to leverage their existing hardware and infrastructure investments by migrating to the next-generation, cloud-agnostic MediaFirst TV Platform, part of MediaKind’s Orion family.

“MediaKind is a long-established and trusted partner of Inspur. MediaKind’s global scale and expertise, and award-winning MediaKind Universe is a great fit for our extensive portfolio, capabilities, and local know-how,” says Cui Wei, Head of Digital Media Business Unit at Inspur. “Our aim is to serve the market and empower operators by offering a transformative TV solution that offers flexibility, scalability, and agility to adapt to consumers’ changing needs; advanced analytics tools to increase revenue opportunities and reduce churn; and a world-class delivery and service model that enhances service velocity.”

MediaFirst TV Platform is an end-to-end media platform for the creation, management, and delivery of Pay TV. By virtualizing managed and OTT services, MediaFirst TV Platform affords Pay TV providers the economics, agility, and innovation of web services. When combined with MediaKind’s VSPP, MediaFirst TV Platform offers a unified solution for all content sources and delivery networks, providing a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services.

“By deepening our long-term alliance with Inspur Digital Media, we are bringing solutions to our customers in APAC and empowering them to choose a TV platform that delivers the highest quality media experience to their consumers,” says Sven Bolthausen, Senior Vice President, Head of APAC, MediaKind. “We are continuously evolving our industry-leading ecosystem partners and developing solution elements that ultimately enhance the value proposition for TV service providers and deliver immersive consumer experiences – while also helping to ensure business profitability.”

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