NAB 2019

NAB 2019: Western Digital Highlights Faster, Smarter Workflows

Western Digital (Booth SL4616) is showcasing a broad portfolio of storage systems and solutions from its G-Technology, Western Digital, and SanDisk brands for the M&E industry. From storing, transferring, distributing, editing, and archiving content, Western Digital aims to make the complete workflow simpler, better, and faster. It is helping creative enthusiasts, independent filmmakers, studios, production houses, and broadcast and distribution companies increase productivity; lower total cost of ownership for 2K, 4K, 6K, HFR, and UHD workflows; and, ultimately, improve project profitability.

G-Technology makes professional-grade storage equipment that can keep up with the high-pressure workflow demands of creative professionals, whether in motion, on location, or in the studio. G-Technology improves the efficiency of digital workflows and protects their high-value media with a wide range of storage solutions that enable creators to push the boundaries of what’s possible. For unforgiving, on-the-go environments, G-Technology is showcasing its new ArmorATD all-terrain, rugged hard drive, purpose-built for durability and ultimate reliability. ArmorATD is for anyone looking for a high-capacity, portable hard drive that can take on the punishing conditions photographers and filmmakers go through to capture the perfect shot. G-Technology’s portfolio offers a range of external SSDs and HDDs, including one of the world’s fastest portable SSD (G-DRIVE mobile Pro SSD) and extremely rugged, fast SSD (G-DRIVE mobile SSD).

Also at the show, G-Technology will showcase increased capacities for multiple devices to help better serve the mobile and desktop storage demands of prosumers and professionals: 32-TB G-SPEED Shuttle SSD with Thunderbolt 3, 2-TB G-DRIVE mobile Pro SSD, 14-TB G-DRIVE with Thunderbolt 3, 28-TB G-RAID with Thunderbolt 3, 56-TB G-SPEED Shuttle with Thunderbolt 3, and 112-TB G-SPEED Shuttle XL with Thunderbolt 3,. G-Technology’s G-TEAM Ambassadors will be onsite sharing workflow tips and techniques.

Western Digital’s Data Center Systems (DCS) Portfolio
The relentless growth of data and its strategic value are driving the transformation of storage infrastructure. With data bouncing between production companies, various postproduction facilities, studios, distribution outlets, and even within department silos, creating, managing, and distributing media content is harder than ever before. Whether enabling hybrid cloud, analytics/ML or performance workflows, Western Digital delivers the right performance, economics, scale and efficiency needed to help customers better protect, mobilize, transform, and extract greater value from data. Come see the high-performance, ultra-low latency IntelliFlash NVMe all-flash arrays, the ActiveScale object storage hybrid-cloud system, and the Ultrastar family of storage servers and platforms for DIY and software-defined storage environments; learn how Western Digital is helping customers transform their workflows for the future.

SanDisk products offer world-trusted memory solutions that enable professionals to reliably capture and share their world. See the latest SanDisk products and its blazing CFexpress technology speed demo to help educate attendees on all the benefits provided by the specification including blazing fast speeds that keep up with photographers’ and videographers’ creativity. SanDisk Extreme Team members will be onsite sharing pro tips and techniques.

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