Live From NAB Show 2023: AT&T Business Empowers American Rally Association Broadcasts From Remote Locations

More often, sports broadcasters are looking to offer live coverage of events from remote locations equipped with little or no connectivity. A good example of an event done well in these conditions is the work AT&T Business has done with the American Rally Association (ARA).

Scott Beckett, Director of Product Management of AT&T – Global Video Services, along with Yuji Otsuki, Director of Communications of Vermont SportsCar spoke with SVG’s Jason Dachman about how the motorsports organization leveraged AT&T technology to deliver top-flight broadcasts that shattered viewership expectations.

MORE: AT&T, Media Links Go to Extremes (and Embrace CBRS) To Help ARA Racing Go Live From Remote Locations