NAB New York 2025: FOR-A America Demos IMPULSE Software-Based Production Platform

As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, running October 22-23 at the Javits Center in New York City.

Embracing the theme ‘Connecting the present, building the future,’ FOR-A America will demonstrate solutions that integrate established broadcast infrastructure with forward-looking innovation. On hand will be the On-Device AI solution — viztrick AiDi, provided in collaboration with Nippon TV; the software-based live production platform — FOR-A IMPULSE, and the 1 M/E, NDI — compatible HVS-190 video switcher series.

“Broadcasting is evolving fast, and ‘Connecting the present, building the future’ means giving our partners the confidence to embrace that evolution,” says Satoshi Kanemura, FOR-A America President and COO. “FOR-A IMPULSE, viztrick AiDi, and the HVS-190 series are proof that we’re ready to lead the way.”

FOR-A IMPULSE (Integrated Media Platform with UnLimited StructurE) represents the evolution of broadcast production. It is a software-based production platform that consolidates functions provided by FOR-A products (and other vendors) into one host machine. Signal processing, multi-view, switching, graphics, audio mixing, and media playback become software nodes that operators connect via an intuitive graph editor to create production pipelines. The “station in a box” concept eliminates hardware constraints and enables flexible remote operation via web browser from virtually any location.

NAB Show New York visitors can also see a demo of the new On-Device AI solution, viztrick AiDi, which enables face and object recognition, graphic synthesis, and sports player tracking. It operates without internet connectivity, processing video in real-time with low latency. The system’s player tracking capabilities allow operators to draw directly on screen while automatically following moving players or objects. Real-time speed quantification emphasizes athletic performance, while distance and angle analysis tools highlight player skills instantly. The system’s facial recognition technology enables the display of player profiles without interrupting live game coverage.

Unlike cloud-based alternatives, the system’s on-device processing ensures consistent performance regardless of internet connectivity, making it ideal for outside broadcast environments and remote production scenarios.

“viztrick AiDi represents a fundamental shift in how AI can enhance sports broadcasting,” says Kanemura. “By operating entirely on-device without internet dependency, it provides broadcast-grade reliability while delivering intelligent automation that empowers creative teams to focus on storytelling rather than routine tasks.”