SVG SportsTech On Demand: Diversified's Liz Davis on Optimizing Efficient, At-Home Media Workflows

In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Kristian Hernandez sat down with Liz Davis, VP, media workflow group, Diversified, about the company’s efforts.

In today’s world of e-commerce, apps, and social media, building your brand is key. Viewers and consumers no longer want to just buy a product or subscribe; they want to be engaged on a deeper level. Additionally, as software orchestration leans more microservices-based, doors have opened to third party integration, automation, and centralization. Considering both points, this evolution requires a new approach to media workflow, thinking about the psychology and technology together. Diversified’s unique proprietary process analyzes Key Performance Indicators to not only design media asset management tools but also, reverse engineer the content creation process for faster ROI.