Super Bowl LVII: Fox Sports Notches Most-Watched Super Bowl Since 2017 With 113.1 Million Viewers
Super Bowl LVII drew an average audience of 113.1 million across television (FOX and FOX Deportes) and digital (FOX and NFL properties) with a peak audience of 118.9 million tuning in from 8 – 8:15 p.m. ET. That marks the best Super Bowl audience in six years, ranking as the most-watched Super Bowl since 2017 on FOX (per Nielsen and Adobe Analytics).
FOX’s average audience represents the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history. Super Bowl LVII’s audience was 1% bigger than last year’s Rams-Bengals game and represents the third-biggest television program of all time trailing only the Patriots-Seahawks Super Bowl in 2015 (114.4 million) and the Patriots-Falcons Super Bowl in 2017 (113.7 million).
A total of 182.6 million viewers watched all or part of Super Bowl LVII on FOX and FOX Deportes. Super Bowl LVII easily won the night in primetime viewership across all networks with a 40.0/77 household rating/share.
Local markets were led by Kansas City with a 52.0/87 rating/share and Philadelphia with a 46.3/77 rating/share. Host market Phoenix posted a +23% increase over last year’s Super Bowl with a 39.5/76 ratings/share. Top metered markets available for Super Bowl LVII:
Halftime and Pre/Post-Game
The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (FOX and FOX Deportes) and digital platforms (FOX and NFL properties). It is the most-watched Super Bowl halftime show since Katy Perry’s performance in 2015 and second most-watched Super Bowl halftime performance on record.
Fox’s Super Bowl Pregame show averaged 19.8 million viewers (1:00 – 6:44 p.m. ET), up 13% from last year (17.5 million) and the best Super Bowl pregame viewership since 2020. The postgame show averaged 58.5 million viewers, up 8% over last year (54.06 million).
Digital and Streaming
Super Bowl LVII was the most-streamed Super Bowl in history, delivering an average of 7 million streams, up 18% over last year (vs. 6 million) and up 103% over FOX’s last Super Bowl stream in 2020 (vs. 3.4 million), according to Adobe Analytics and traditional counting of streaming (which does not take into account co-viewing from connected devices). The Super Bowl LVII live streaming audience includes consumption across FOXSports.com; the FOX Sports app; FOX.com; the FOX NOW app; NFL digital properties including the NFL mobile app, the NFL Fantasy mobile app, NFL.com, the NFL connected TV app and NFL+ for subscribers
An average audience of 891,000 watched the game in Spanish on FOX Deportes setting the record for the most-watched Super Bowl game in Spanish-language cable television history. FOX Deportes total audience includes connected TV devices and FOX and NFL digital properties. Super Bowl LVII on FOX Deportes was the most watched non-soccer event in Spanish-language cable history. FOX Deportes shattered its own viewership record of 762,000 set in 2020 by +25%. FOX Deportes now holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history.
In Canada, Super Bowl LVII attracted an average audience of 8.6 million viewers on CTV, TSN, and RDS, an increase of 6% compared to the 2022 game (according to preliminary data from Numeris). Overall, 17.3 million unique Canadian viewers, or 45% of Canada’s population, tuned in to watch some or all of the game. Audiences peaked at 11.8 million viewers at 8:40 p.m. ET during Rihanna’s Apple Music Super Bowl LVII Halftime Show. Super Bowl LVII ranks as Canada’s most-watched broadcast of the 2022/23 broadcast season to date, and was the No. 1 program of the day on Sunday, with CTV and TSN becoming the most-watched networks in Canada, respectively.
Combined live streaming viewership of Super Bowl LVII grew by 26% compared to last year, with the game attracting the most streams of any Super Bowl on record for TSN and RDS.
TSN’s extensive social media content around Super Bowl LVII garnered more than 3 million engagements and 28 million views on TikTok, in addition to more than 1.6 million impressions on Instagram, and 1.1 million impressions on Twitter.