Live From Super Bowl LVII: Kansas City Chiefs' Rob Alberino Details Team’s Postseason Digital Strategy

After five consecutive trips to the AFC Championship Game, two Super Bowl appearances in four years, and victory in Super Bowl LIV, the Kansas City Chiefs are one win away from a bonafide dynasty in the National Football League. Along the way, 65 Toss Power Trap Productions — the organization’s creative media and production department — has kept the energy of their fanbase alive throughout the team’s run to Glendale, AZ.

In this video interview, Kansas City Chiefs VP, Content and Production, Rob Alberino, explains the club’s overall strategy for digital and social-media content, provides examples of content that has entertained fans all postseason long, previews projects still in the works leading up to Sunday, runs down the list of technologies used by his team, and, as an former long-time (1997- 2010) employee of the Philadelphia Eagles, discusses his personal thoughts about the upcoming showdown.

Editor’s Note: Alberino mentions their long-form series, The Franchise. CLICK HERE for a full playlist of all 13 episodes in Season 3. Check out the Chiefs on Twitter, Instagram, TikTok, YouTube, and Facebook for the most recent digital content leading up to Super Bowl LVII.