2018 FIFA World Cup: FIFA Digital Rolls Out Team Reporters, Digital Fan Zone
A live blog for each match, more languages are part of the effort
FIFA Digital today detailed some of the offerings it will be rolling out for the 2018 FIFA World Cup Russia as it looks to create content and experiences that will rope in soccer fans around the globe and spur on shares and likes in the social-media landscape.
Topping the list is that FIFA Digital has embedded a FIFA reporter with each of the competing 32 teams. According to the association, the reporters will deliver exclusive and unparalleled content in a variety of languages as well as the team’s native language. They will share their experiences, stories, and multimedia content across FIFA.com and all of the association’s channels on social media. The team reporters will capture each nation’s World Cup experience and share it with the world.
In terms of social focus, FIFA Digital says Twitter will be the go-to social-media platform on a match day. On Facebook, there will be 32 community fan groups dedicated to each country. And Instagram will showcase the most beautiful images across the host country, as well as beyond its borders, and a daily curated Instagram Story will take fans deeper behind the scenes than ever before.
FIFA Digital will also be running a live blog for every single Russia 2018 match across six languages. The blog will bring fans exclusive and comprehensive coverage of each match in real time, and blog visitors will experience all the important details of every game with thorough coverage before, during, and after the match, including match highlights and goal videos. The live blog for each match will begin up to three days before kickoff and close only after the stadium lights are switched off and the last fans have drifted through the stadium gates.
FIFA Digital is also more than doubling the number of languages it uses to connect with football fans around the world, including match reports in International Sign Language.
And FIFA has an online Fan Zone, where fans can swap digital stickers, build fantasy teams, fill out brackets, and more.