Telemundo Deportes to Launch World Cup 2018 AR Experience
Telemundo Deportes is partnering with Panini America to celebrate the countdown to the 2018 FIFA World Cup by bringing Telemundo’s first-ever augmented reality (AR) experience for all things World Cup. The AR content will live in the Telemundo Deportes En Vivo app, featuring new posts on a weekly basis for fans to enjoy.
“We are excited to partner with Panini and together offer fans innovative, engaging and sharable World Cup content leading up to and throughout our historic broadcast of the much anticipated tournament,” says Joaquin Duro, vice president, digital, Telemundo Deportes. “Introducing Telemundo’s first-ever augmented reality offering reinforces our commitment to continue enhancing the World Cup experience for our audience.”
Fans can access all of Telemundo Deportes’ exclusive Panini content in the AR menu within the Telemundo Deportes En Vivo app. The AR experience is activated via Facebook’s Camera Effects Platform, which also allows users to engage with the AR content and create sharable, filter-type content, such as their very own Panini sticker available exclusively through the Telemundo Deportes and Panini collaboration.
The AR experience will include 10-second videos highlighting Telemundo Deportes talent, historic moments and most memorable goals in World Cup history as well as features on this year’s host cities and stadiums. The content will be available now and through the 2018 FIFA World Cup . The Telemundo Deportes’ Panini AR experience, created in collaboration with VR Americas, is a finalist for “Best Campaign” at the 9th Annual Augmented World Expo 2018 Auggie Awards.
“We are excited to launch this partnership with Telemundo in advance of the FIFA World Cup. The 2018 FIFA World Cup Russia Sticker Collection continues our storied history with the Tournament and the enthusiasm that soccer fans have for our collection around the world is like no other,” says Jason Howarth, VP of Marketing of Panini America. “The ability to be a part of Telemundo’s first Augmented Reality experience and bring our Collection to life in a format that engages fans on another level and consume the content in a way that hasn’t been done before is truly special.”