Live From Men’s Final Four: University of North Carolina Supplement Deep Tournament Run With Onsite Digital Coverage, On-Campus Watch Party

After an unfortunate first round exit in last year’s tournament, the University of North Carolina (UNC) is on the hunt for another Men’s Basketball Championship banner on the banks of the Mississippi River. Facing Duke University for the first time in March, GoHeels Productions — the Tar Heels’ creative team — and the university’s social […]  More

Live From Men’s Final Four: University of North Carolina’s Gary Paczesny on Creating Engaging Digital Content for All Tar Heel Fans

The University of North Carolina is on the precipice of participating in another Men’s Basketball National Championship, but they needed to get passed Duke University first. In the program’s 100th meeting vs. the Blue Devils in the Coach Krzyzewski era, GoHeels Productions will generate social, digital, and in-venue content for Tar Heels fans around the […]  More

Live From Men’s Final Four: Big East’s Digital Team Tells the Story of Villanova’s Rise From Conference Champs to National Title Contenders

Home to one of the nation’s top men’s basketball programs —Villanova University— the Big East Conference has been in lock-stop with the Wildcats’ conquest to the Final Four. Bouncing from New York City to cover the team’s conference championship to the bayou of New Orleans this weekend, the organization’s digital team has managed a full […]  More

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