Comcast Adds Live Odds From FanDuel Into Xfinity Odds Zone on X1

By SVG Staff | Tuesday, January 21, 2025 - 1:42 pm

Comcast has added sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1, giving customers more ways to view live odds, game lines and prop bets for major […]  More

Tennis Australia Unveils New AI-Driven Features at Australian Open

By SVG Staff | Tuesday, January 21, 2025 - 12:08 pm

Tennis Australia has unveiled its latest suite of AI-driven features and platforms for Australian Open 2025 in partnership with Infosys. These innovations, powered by Infosys Topaz, an AI-first suite of offerings using generative […]  More

Unrivaled’s Deal With Adobe Puts Thousands of Assets in Fans’ Hands for Social-Media Creation

By Ken Kerschbaumer, Editorial Director | Tuesday, January 21, 2025 - 10:27 am

Adobe Express is the official fan-engagement and content-creation app for groundbreaking new professional women’s basketball league Unrivaled. With the use of exclusive Unrivaled templates, thousands of Adobe creative assets, and […]  More

CFP National Championship 2025: Ohio State Football’s Ethan Miller on Creative Storytelling From Spring Practice Until Monday’s Title Game

By Kristian Hernández, Senior Editor | Monday, January 20, 2025 - 11:13 am

The College Football Playoff National Championship is always the goal for any Division I program, and similar to the players on the field, the creative team behind the scenes begins […]  More

Victory+ Adds Texas Rangers to List of Clients for the 2025 MLB Season

By SVG Staff | Thursday, January 16, 2025 - 11:18 am

The Texas Rangers and A Parent Media Company (APMC), owner of Victory+, have announced a streaming partnership and multi-year deal that will make Victory+ the streaming home for all regional […]  More

DAZN Wins Sports-Betting Audiences With LTN

By SVG Staff | Tuesday, January 14, 2025 - 10:26 am

Global sports streaming service DAZN and LTN announce a partnership to bring a broader range of live coverage of some of the biggest international football competitions to betting audiences and […]  More

SiriusXM To Offer Live Broadcasts of TGL Presented by SoFi

By SVG Staff | Tuesday, January 14, 2025 - 9:51 am

SiriusXM and TMRW Sports announces that the SiriusXM PGA TOUR Radio channel will offer live broadcasts of matches from TGL presented by SoFi, the new prime time golf league led […]  More

Rugby League Commercial and IMG Unveil Enhanced ‘Our League’ App for Fans, in Partnership with Urban Zoo

By SVG Staff | Tuesday, January 14, 2025 - 9:40 am

RL Commercial and IMG unveil a new look and feel for Rugby League’s official fan app – Our League – powered by digital platform provider, Urban Zoo.  More

Roku, Pro Volleyball Federation Ink Two-year Streaming Deal

By SVG Staff | Friday, January 10, 2025 - 11:06 am

Pro Volleyball Federation (PVF) and Roku announce a multi-year partnership, which marks the league’s third major broadcast agreement in less than 90 days and Roku’s latest live sports rights package […]  More

NFL Playoffs 2025: Prime Video Makes Its NFL Playoff Debut; Newly-Implemented AI Feature, Pressure Alerts, Joins Graphics Lineup

By Brandon Costa, Director of Digital | Friday, January 10, 2025 - 10:56 am

Prime Video takes another significant step in its journey to prominence as a live sports broadcaster when the streamer delivers its first NFL Playoff game on Saturday night and, boy, […]  More