2017 Sports Content Management and Storage

Full Program & Audio Recaps

8:30 – 9:30 a.m.: Registration, Breakfast, and Exhibits Open

9:25 – 9:30 a.m.: Welcoming Remarks
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Dave Frederick, Quantum, Senior Director, Media and Entertainment

9:30 – 9:35 a.m.: Opening Comments with SCMS Committee Chair Grant Nodine, NHL, SVP, Technology
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9:35 – 10:20 a.m.: Opening Tip: Lessons Learned From MAM Beginners and Veterans
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A trio of sports-media organizations just starting their content-management journey take the stage for a Q&A session with trio of MAM veterans from leagues and broadcasters to address the most significant hurdles and lessons learned in building out a content-management ecosystem. The session will focus on issues that organizations need to address when starting out and will highlight real-life experiences to help you plot out the content-management roadmap ahead.
Session Chair/Moderator: Keith Horstman, NBA, VP, Digital Media Technology
Anne Graham, Turner Sports Library, Assistant Manager of Media Management
Scott McBurney, ACC, Associate Commissioner, Advanced Media
Walter Raps, CBS Sports Network, CTO
Jason Saghini, MLS, VP, Video Content
Jack Skinner, Vice Media, MAM Manager

10:20 – 10:35 a.m.: Case Study: Migrating to a Virtualized Environment with the YES Network
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John McKenna and Jason Marshall from The YES Network as they discuss their workflows and how they remain on the cutting edge in a competitive market. They will talk through the challenges they face on a daily basis and what is required to remain the 7th-most valuable sports business brand in the world the past four years according to Forbes Magazine. Hear how they also are considering virtualizing their Avid environment and what steps are needed to make this happen. The YES Network owns the exclusive local TV rights of the 27-time World Champion New York Yankees, the Brooklyn Nets and Major League Soccer’s New York City FC.
Jason Marshall, YES Network, Project Manager, Broadcast Systems
John McKenna
, YES Network, Director of Engineering and Technology

10:35 – 10:45 a.m.: Technology Showcase Spotlight

10:45 – 11:30 a.m.: Networking Break

11:30 a.m. – 12:00 p.m.: Morning Keynote: Where Hollywood and Sports Collide
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When it comes to content management and security, the stakes don’t get much higher than Hollywood and sports properties. Although the two industries are markedly different on the surface, movie studios and sports properties have plenty that they can learn from each other in terms of managing, protecting, and monetizing their content. Eric Iverson, current CIO of Creative Artists Agency (CAA) and former SVP/CIO at Sony Pictures Television, takes the stage to discuss what the sports sector can learn from Hollywood’s successes and failures, as well as how leagues and broadcasters can work together to create more-efficient workflows and synergies.
Featuring: Eric Iverson, Creative Artists Agency (CAA), CIO
Interviewed by: Ken Kerschbaumer, SVG, Executive Director, Editorial

12:00 – 12:15 p.m.: Case Study: MLB Network Teams with CoreSite to Extend Content Management
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In this session, hear how MLB Network leveraged CoreSite colocation solutions to expand content production, storage and archiving operations, improve network stability and disaster recovery, and strengthen its position for future growth.
Tab Butler
, MLB Network, Senior Director, Media Management and Post Production 
Matt Gleason
, CoreSite, General Manager – Northeast

12:15 – 12:45 p.m.: DAM Cloudy: Embracing the Cloud for MAM, DR, and More
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Although the “the cloud” has been buzzword around the industry for several years, cloud-based tools for MAM, storage, and archiving are still very much in their infancy. Rather than committing 100% or 0% of their assets to the cloud, most M&E organizations are taking a cloud/on-premise hybrid approach to content management and storage. During this session, vendors and users will address how to best utilize – or not utilize – the cloud for asset management, disaster recovery, and more.
Moderator: Jason Dachman, SVG, Chief Editor & SCMS Program Director

Chris May
, Spectra Logic, M&E Business Development Specialist
Will Pitt, Imagen, SVP, Sport and Media
Tom Scholle
, AT&T Sports Networks, Chief Technology Integrator
Jonathan Solomon, Aspera (an IBM Company), Senior Sales and Systems Engineer
Andrew Tunall, AWS Elemental, Product Manager

12:45 – 1:45 p.m.: Lunch

1:45 – 2:30 p.m.: Storage Solutions for Video Archives: How Long Is ‘Forever’?
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As video content continues to penetrate a multitude of platforms, archive storage by sports organizations expands to new heights. The archive platforms continue to scale out, while the price per terabyte tumbles. Old and new media technologies (SSD, disk, tape) must be explored, for they all offer alternatives in managing archive content. Migrating content from “old” to “new” technology is a never-ending cycle, so what is the Holy Grail of archiving? This panel will explore current solutions for both large and small archives, with an eye on the future. One size does not fit all; what solution fits your needs?
Session Chair/Moderator: Tab Butler, MLB Network, Senior Director, Media Management and Post Production
Thomas Burns
, Dell EMC, CTO, Media and Entertainment
Dave Frederick
, Quantum, Senior Director, Media and Entertainment
David Sallak, Panasas, VP and CTO for M&E
Bryan Staffaroni, WWE, Senior Director of Media Asset Management
Erik Weaver, HGST, Global Director, M&E Market Development

2:30 – 2:45 p.m.: Imagen Case Study: IMG Replay – Setting A New Standard for Content Licensing Platforms
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In March, IMG relaunched its sport media archive service as IMG Replay (previously known as IMG Sport Video Archive) – the largest sports archive in the world with over 400,000 hours of footage and programming including representation deals with the IOC, Premier League, Wimbledon, and many more. The updated platform provides a new range of interactive features, greater access to premium archive sports material including daily clips from SNTV, and a variety of onsite services such as live clipping and research expertise. Find out how, in a rapidly evolving market place, IMG Replay uses Imagen Sports Video Platform to manage and market its vast portfolio of content, increase revenue, and provide customers with more choice and an incredible user experience.
Nick Ashwin
, Imagen, Sr. Account Manager, North America
Rochanne Squire, IMG Replay, Marketing Manager

2:45 – 3:15 p.m.: Networking Break

3:15 – 4:00 p.m.: Crowdsourcing Metadata: Creating an Application Incubator To Uncover New Content Opportunities
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Content owners looking to engage a larger community of potential partners are finding new methods to generate metadata, surface sparsely used archive assets, and uncover new ways to monetize their assets. Find out how leagues and broadcasters are using innovative new tools to make the most of their content.
Session Chair/Moderator: Grant Nodine, NHL, SVP, Technology
Arun Krishnaswamy, Vizrt Americas, Director of Technology
Ryan Servant, Square Box Systems, VP, Business Development, North America
Dave Simon, Diversified, Director of Technical Operations, Media Workflow Group
Joe Vandenberg, Avid Technology, Senior Solutions Architect

4:00 – 4:15 p.m.: AT&T Sports Networks Case Study: Deploying a Dynamic MAM Solution for Four RSNs
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AT&T Sports Networks is responsible for production and broadcast of an expanding number of professional sports teams across their regional sports networks in the United States. AT&T Sports Networks deployed Primestream’s Dynamic Media Management at each of their four regional facilities — meeting the requirements unique to each city with Primestream’s flexible software configuration. Taking advantage of same backend and integration with AT&T’s IT-based infrastructure, featuring machine virtualization, systems redundancy and disaster recovery made for ease of production, archiving, delivery and satisfied users.
Presenter: Tom Scholle, AT&T Sports Networks, Chief Technology Integrator

4:15 – 5:00 p.m.: The AI Factor: How Artificial Intelligence Could Change the Asset-Management Game
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AI and deep learning are gaining momentum in many areas of business. Does AI have a future in asset management? Is it possible that next-gen software will transform and fully automate asset tagging? Learn from vendors and users who are spearheading the use of AI to dramatically streamline the MAM ecosystem.
Session Chair: Scott Rinehart, University of Notre Dame, Director, Broadcast Technology
Moderator: Bryson Jones, North Shore Automation, Founder and CIO
Scott Bounds
, Microsoft, Media Industry Lead
Michael Raimondo, PGA Tour Entertainment, Director, Media Asset Management
Janet Snowdon, IBM, Global Director, Media and Entertainment Industry Solutions
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

3:15 – 5:00 p.m.: Security & Rights Management Workshop (Click Here for Full Program)
This intimate workshop take a deep-dive look at how technology and workflows are evolving in the security and rights management sector. After kicking off with a session focused on the latest developments in security and content protection, this workshop will take a look at how leagues and broadcasters are handling rights management and content licensing.

5:00 – 6:00 p.m.: Networking Reception