2018 Sports Content Management & Storage Forum


8:00 – 9:00 a.m.: Registration/Breakfast

9:00 – 9:10 a.m.: Opening Comments presented by Quantum

9:10 – 9:45 a.m.: Cost Reduction vs. Revenue Generation: Finding a Balance
How can content-management teams balance the demands of cost reduction and revenue generation while developing new infrastructure and MAM workflows? How do these organizations create an efficient tiered-storage strategy while maintaining reasonable availability expectations? And how much data is too much data, since a “save everything” policy is just not practical in today’s world. Content-management leaders from broadcasters and leagues explain how they balance this cavalcade of concerns.
Moderator: Mark Haden, MLB Network, VP, Engineering and IT
Confirmed Panelists:
Scott McBurney
, ACC, Associate Commissioner, Advanced Media
Sarah Semlear, Vox Media, Director of Post-Production and Video Operations

9:45 – 10:00 a.m.: Avid Case Study

10:00 – 10:30 a.m.: Esports Spotlight: How Riot Games Leverages Object-Based Storage to Boost the League of Legends Experience
As a truly global brand, Riot Games was looking to build a content management system that would allow its esports production and distribution teams to seamlessly share content with partners across the globe. The Riot Games technical team selected an object-based storage and orchestration solution because it provided the capability to serve both its on-prem workflows and scale to multiple different cloud platforms. As a result, Riot Games now provides the flexibility for partners to utilize whatever cloud platform they are using in their respective operations, while also establishing a pathway share its in-house video content and assets to outlets all over the world.
Moderator: Tom McGowan, IMT Global, VP of Business Development
Ray Panahon
, Riot Games, Technical Lead, Esports

10:30 – 10:35 a.m.: Technology Showcase Spotlight

10:35 – 11:20 a.m.: Networking Break

11:20 – 11:45 a.m.: Keynote Presentation: NBC’s Olympic-Sized MAM Effort at the 2018 Olympic Winter Games
NBC Olympics’ coverage of the 2018 PyeongChang Olympics was among the largest media productions in history, with thousands of hours of content delivered to millions of U.S. viewers on a multitude of platforms. In order to manage and store all that content, NBC Olympics architected an ultra-sophisticated digital workflow that connected NBC Olympics’ dual operations in PyeongChang and Stamford, CT, and allowed hundreds of production staffers to access this treasure trove of content. Get a behind-the-scenes look at how NBC pulled off this historic undertaking.
Featuring: Darryl Jefferson
, NBC Olympics, VP, Postproduction and Digital Workflow

11:45 a.m. – 12:30 p.m.: The AI Factor: Automating Metadata Capture, Search, and More (Sponsored by CatDV)
Artificial intelligence may be the hottest tech term in any industry right now, but how are sports-content producers using machine learning in real-world scenarios? This panel will address how AI-based tools can enable automated metadata capture, optical tagging and visual recognition, speech-to-text applications, and more. AI experts take the stage to discuss how these tools can be built into your system to streamline search capability, sponsor logo and signage identification, closed captioning, and much more.
Confirmed Panelists:
Todd Reedy
, Google Cloud
Jeremy Strootman, CatDV, VP, Business Development North America
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production, and New Media Technology

12:30 – 12:45 p.m.: Vizrt Case Study

12:45 – 1:30 p.m.: Lunch

1:30 – 2:15 p.m.: Spotlight Session: A Look at Fox Sports’ World Cup Cloud Workflows
This Summer, the Fox Sports team takes on their largest event to date with the 2018 FIFA World Cup in Russia. Challenges are everywhere with content moving from matches in 10 stadiums and 32 training sites throughout Russia, to Red Square studio materials being edited in Los Angeles. All this means that massive amounts of data will flow back and forth from Moscow to LA. Fox Sports will be using a fully customized content management system to handle the workflow, connecting three separate media locations. This informative keynote conversation will offer up insights into how they did it and what they learned.
Confirmed Panelists:
Dustin Myers, Fox Sports, SVP, Production Operations
Reed Kaufman, Fox Sports, Executive Director, Post Production, Fox Sports
David Sobel, Fox Sports, Senior Director, Media Management, Fox Sports

2:15 – 2:45 p.m.: Cloud, Virtualization, and SaaS: From Storage to Playout and Beyond
Sports-content creators, both big and small, are increasingly virtualizing parts of their ecosystem in an effort to gain flexibility and scalability while also trimming costs. It’s now commonplace to rely on SaaS models and the cloud infrastructure for a variety of integral tasks — with a handful of broadcasters even moving their network-playout operation to the cloud for playout to air. Technology leaders and content owners address the potential risks and opportunities in making this dramatic technology shift.
Moderator: Grant Nodine, NHL, SVP, Technology
Confirmed Panelists:
Hector Diaz
, Google Cloud
Mike Flathers, Aspera (an IBM Company), CTO
Emily Hopson-Hill, Ooyala, VP, Services

2:45 – 3:00 p.m.: AWS Case Study

3:00 – 3:30 p.m.: Networking Break

3:30 – 4:00 p.m.: The Content Tsunami: Managing the Coming Wave of Unstructured Data (Sponsored by Zegami)
A discussion about the exponential growth of fan-generated content and social-media metadata. As this explosion of multiplatform content builds up, media managers must prepare for the oncoming wave of unstructured data that comes with it. Learn how leagues and broadcasters are confronting this issue today to prepare themselves for the future.
Moderator: Chris Halton, NBA, VP, Media and Distribution Technology
Confirmed Panelists:
Anne Graham, Turner Sports Library, Assistant Manager of Media Management
Roger Noble, Zegami, CTO
Michael Raimondo, PGA TOUR Entertainment, ‎Director, Media Asset Management

3:30 – 5:00 p.m.: Cybersecurity & Content Protection Workshop

4:00 – 4:15 p.m.: Sony Case Study

4:15 – 5:00 p.m.: Storage Tiering and DR Strategy: Smartly Preparing Your Content for the Future
When it comes to hierarchical storage and disaster recovery, sports-media organizations are faced with balancing the need to protect their valuable archives while also remaining fiscally responsible for content that is not likely to be used. How do you balance cold vs. accessed storage and manage SSD, spinning disc, cloud, Glacier, and tape-based resources as effectively as possible?
Confirmed Panelists:
Tab Butler
, MLB Network, Senior Director, Media Management and Post Production
Stephanie Ellis-Meehan, Vox Media, Media Operations Manager
Peter Guglielmino, IBM, CTO, Global Media and Entertainment Industry
Molly Presley, Quantum, VP, Product Management and Global Marketing
Bryan Staffaroni, WWE, VP, Media Asset Management

5:00 – 6:00 p.m.: Networking Reception