2018 Sports Content Management & Storage Forum


Tab Butler, MLB Network, Senior Director, Media Management and Post Production

Tab Butler joined the MLB Network in June of 2008 as part of the Engineering and IT Department, chartered with the facility build-out and the January 1, 2009 MLB Network launch.  Currently, Butler manages the media-management team, editor manpower, software development, and postproduction engineering and operations for the MLB Network and the NHL Network. In September of 2015, Butler’s department designed, built, and launched the NHL Network from the MLB Network broadcast facility, utilizing the network’s production-core infrastructure, which deploys the latest IT technologies.

Butler has a unique background in problem solving and convergence within the broadcast media space, with over 28 years of experience in network TV broadcast operations and 11 years of sales and marketing management with IT and broadcast manufacturers. He specialized in sales to broadcast networks, station groups, government, and global 2000 clients.

Butler spent 18 years at the NBC Network. He worked for NBC News, NBC Sports, and NBC Operations and Technical Services. Butler received two Emmy Awards while at NBC, in addition to seven Emmy Awards and one Edison Award while at MLB Network. In June of 2012, the DIAMOND System, which is an in-house developed and enterprise-wide media asset management system, led by Butler, was nominated for a Sports Technology Emmy.

While in manufacturing, Butler has worked in various capacities for Tektronix (Grass Valley), EMC, VideoBank, SeaChange International, and IBRIX.

Stephanie Ellis-Meehan, Vox Media, Media Operations Manager

Stephanie Ellis-Meehan has been with Vox Media since 2015. She leads media operations, overseeing a team of media managers and coordinating ingest, storage, and archival for video company-wide. Ellis-Meehan also sets retention policies, best practices, and workflow standards. Prior to joining Vox Media, she worked at National Geographic Television as an assistant editor and media manager for The Incredible Dr. Pol on Nat Geo Wild.

Mike Flathers, Aspera (an IBM Company), CTO

Currently CTO of Aspera, an IBM Company, Mike Flathers has more than 20 years of software development experience. He has a passion for pushing the technology envelope and has been a primary contributor and visionary for Aspera FASPStream.

Throughout his career, Flathers has focused on enabling third-party technology integrations by creating software solutions and APIs. He has deep video experience having been CTO at Sorenson Media prior to joining Aspera. At Sorenson Media, Flathers led the development of Sorenson VCast, one of the industry’s first online video delivery platforms, and Sorenson VRS, a video relay service empowering communication for the deaf and hard-of-hearing community.

Flathers also spent 14 years at Novell after the company acquired Excelan. He was a lead developer for the LANWorkplace product, the first suite of TCP/IP utilities for DOS and Windows.

Anne Graham, Turner Sports Library, Assistant Manager of Media Management

Anne Graham is the assistant manager of media management at Turner Sports, joining the company in January 2017. She was previously at the archives at Kennesaw State University in Kennesaw, Georgia, where she served as the digital collections archivist from 2008 to 2016. While at KSU, Graham specialized in audio-visual formats, as well as digitized and born-digital materials.

Graham has a master’s degree in library and information studies from Florida State University and a master’s degree in information systems from Kennesaw State University.

Peter Guglielmino, IBM, CTO, Global Media and Entertainment Industry

Peter Guglielmino is an IBM distinguished engineer and has worldwide responsibility as CTO for IBM’s Media & Entertainment Industry. In this capacity, he is responsible for developing the architectures that will serve as the basis for the IBM media offerings relating to media-enabled micro-services infrastructures, digital media archives, secure content distribution networks, and blockchain technology for media buying.

Guglielmino has chosen to focus on the media and entertainment industry which has allowed him to cultivate his passion for working with recording media. He gives back to the community by running a recording studio in his spare time and working with emerging artists. That passion became his area of expertise as he has worked to develop solutions for key industry players, represented IBM on standard bodies, and been at the nexus as “video” has become a new data type.

Guglielmino works with IBM customers across the globe to drive business value from the application of technology to business issues. He also works with IBM Research, the IBM Academy, and standards groups inside and outside of IBM to better understand how these technologies can be applied to solve customer business challenges and drive innovation across all industries.

Mark Haden, MLB Network, VP, Engineering and IT

Mark Haden is the vice president of engineering and IT for MLB Network. He ensures that the facility meets the technical needs of MLB Network, as well as MLB Productions. With a staff of over 40 professional technicians, Haden oversees day-to-day technical operations, as well as broadcast and office computer networks for this “lens to satellite” facility. He is also responsible for refreshing technologies while keeping a close eye on the future, investigating new and promising innovations and techniques.

Haden brings over 35 years of varied technical expertise to MLB Network. He previously worked at ABC News, served as director of East Coast production at HBO, and also held positions with USA Network and Lifetime Television.

Emily Hopson-Hill, Ooyala, VP, Services

Emily HopsonHill is VP of services for Ooyala and has worked in technology for 14 years. HopsonHill has spent the last 4 years applying her experience to the media industry, helping studios, content owners, and distributors drive up their profits by taking advantage of innovation and getting content to market more quickly and efficiently.

Dan Keene, WWE, VP, Systems Architecture

Dan Keene is VP of systems architecture at WWE and oversees the design and implementation of large scale systems that support day to day content production.

Keene’s principle is to pursue cost effective technical solutions that balance innovations in technology with business needs. Utilizing his “tell the story” philosophy, Keene strives to ensure that both technical and non-technical participants understand the rationale and implications of any project he’s involved in.

Prior WWE accomplishments include overseeing the build out of their new Virtual Reality Studio, the design and integration of talent training systems at the WWE Performance Center in Orlando, and the development of systems to complete a mass ingest of their massive video tape library.

Keene previously served as a systems engineer for Grass Valley designing and implementing tapeless productions systems for clients such as MLB Network, NBC, and CBS. He was also the digital assets manager for KYW-TV in Philadelphia.

Scott McBurney, ACC, Associate Commissioner, Advanced Media

Scott McBurney is entering his 22nd year with the Atlantic Coast Conference overseeing video production and distribution in the league office. Hired to impact ACC awareness in local and national sports programming, McBurney has been involved in developing distribution methods to meet the ever expanding role that video can have in spreading the message of the conference and its 15 member institutions.

The Advanced Media department is responsible for disseminating daily content received from the league institutions through its Aspera Faspex platform, known as the ACC Video Clip Service. The platform (AVCS) has over 300 subscribers made up of digital, local, and national sports outlets. Additionally, McBurney has been heavily involved in the league’s live streaming efforts over the past 12 years, producing many of the conference’s championship events not covered by the ACC’s television partners. McBurney has implemented 3 Avid Media Composer edit bays and uses Avid Interplay and Telestream Vantage within the postproduction workflow. Archiving and asset management workflows, Oracle Diva and Spectra Logic LTO-8, are also in place to handle the league office’s video archives.

Grant Nodine, NHL, SVP, Technology

Grant Nodine started his career working as a systems librarian at Editel. He moved on to working as a web developer on sites like Rodale Press’s MensHealth.com. He later co-founded a web development firm called Mercury Seven where he worked as the firm’s chief technologist. Eighteen-plus years ago, Nodine arrived at the NHL where he has been involved in building a technology infrastructure that supports NHL.com and all 30 of the team’s websites, numerous systems to produce and deliver streaming media, and many other large technology implementations.

Greg Notch, NHL, SVP, IT and Security

Greg Notch has been architecting and implementing large-scale infrastructure and enterprise systems since 1995. For the past 10 years, he has worked on defining top-level technology, asset management, and security strategy for the NHL. Currently, he is implementing a comprehensive league-wide information security program including policies, technology selection, auditing, and incident response capabilities. Notch is also responsible for the implementation and management of the large-scale asset archive which serves media and broadcast partners.

Prior to joining the NHL, he worked on infrastructure and software systems for Apple, Yahoo Search, eMusic, The FeedRoom, and several NYC-based startups. Notch also advises several venture capital firms and startups in the enterprise and security space.

Sarah Semlear, Vox Media, Director of Post-Production and Video Operations

At Vox Media, Sarah Semlear oversees processes and procedures for production, production management, post-production, and technical operations. Prior to Vox, she was senior digital operations manager at Comedy Central, responsible for the day and night operations of the Digital Entertainment Group, as well as product development and implementation. Semlear also spent four years as an editor for Comedy Central, working on The Daily Show and The Colbert Report.

Semlear holds a B.F.A. in film, cinematography, and film/video production from SUNY Purchase.

Ray Panahon, Riot Games, Technical Lead, Esports

Ray Panahon currently leads technical operations for esports at Riot Games. He has led the expansion of operations into Latin America and the build out of esports broadcast facilities in various Riot regions globally.

Molly Presley, Quantum, VP, Product Management and Global Marketing

Molly Presley joined Quantum as VP of global marketing in September 2016. She has more than 15 years of rich media workflow and enterprise storage experience, including 12 years as a chief marketing officer (CMO).

From January 2014 to September 2016, Presley served as CMO and EVP of global marketing and product management at DataDirect Networks, a high-performance computing (HPC) and data-intensive enterprise storage provider. Prior to that, she spent ten years as CMO and EVP of worldwide marketing and product management at Spectra Logic, an archive storage vendor. Presley also founded the Active Archive Alliance, an industry coalition formed to educate end-users on the evolving new technologies that enable reliable, online, and efficient access to archived data.

Michael Raimondo, PGA TOUR Entertainment, Director, Media Asset Management

Michael Raimondo is the director of media asset management for PGA TOUR Entertainment. Raimondo oversees the PGA TOUR’s Media Asset Management system including the day-to-day operations of the ingest operators, loggers, and library personnel, as well as the media-fulfillment division. Raimondo has over 20 years of experience in the broadcast industry. Prior to joining PGA TOUR Entertainment, he worked in New York City at MTI – The Image Group (now NEP Studios) as a systems engineer wiring and building studios and edit suites. The company went from one studio in NYC in 1993 to seven studios by 1998. Following MTI, Raimondo was a staff engineer for rental companies (Bexel, Charter, and Duke City Video) working events for various television networks including ESPN, ABC, CBS, Channel 9 Australia, and Discovery Channel.

Jeremy Strootman, CatDV, VP, Business Development North America

Jeremy Strootman has been a media workflow consultant for over 15 years with the sole mission to increase efficiency and productivity. From ingest to archive, his understanding of the challenges that content creators face has provided value to hundreds of media professionals across North America. Getting his start in storage and archiving, Strootman quickly understood that asset management, media processing, and automation are as important as the story his customers are telling. His belief is that the power of video is only matched by the understanding of where the media is and what the media contains.

Chris Witmayer, NASCAR Productions, Director of Broadcast, Production, and New Media Technology

As the director of broadcast, production, and new media technology for NASCAR Media Group, Chris Witmayer has designed and implemented a completely file-based workflow using an easily expandable open architecture and introduced advanced color correction to the file-based workflow for both completed shows, as well as archival material. Witmayer has also managed the integration of EVS to the file-based workflow, designed and managed the expansion of the Archive and Production SAN to 1.8PB, and increased the efficiency of the Archival Ingest.

Prior to his current position, Witmayer served as the new media technologist, senior manager for NASCAR, during which time he transitioned NASCAR Media Group to NASCAR Plaza and Hall of Fame. He also designed the facility’s technological infrastructure for production, editorial, and archival operations.

Witmayer began his career with NFL Films in 2000 as a new media specialist and Avid Unity administrator.