Over-the-top distribution and direct-to-consumer live streaming packages are poised to dramatically change the world of live sports video. While the entire media ecosystem is approaching this new era of consumer behavior, the sports media industry faces its own unique set of challenges and opportunities. In response to the SVG community’s need to collaborate on these new technologies and business opportunities, SVG debuted its first-annual SVG Sports OTT Forum on July 26th in New York City.
The inaugural SVG Sports OTT Forum brought in-depth conversation and networking to the live–sports-streaming industry. More than 200 attendees discussed such topics as OTT product offerings, direct-to-consumer business strategies, latency, security, and much more.
PROGRAM AT A GLANCE
9:25 – 9:30 a.m.: Welcoming Remarks presented by AWS Elemental
9:30 – 10:00 a.m.: State of Sports Streaming: Fireside Chat with Industry Expert Dan Rayburn
10:00 – 11:00 a.m.: All-Stars of Multiplatform Sports Content Distribution: What Does the Future Hold?
11:00 – 11:30 a.m.: OTT Experience Case Study: B/R Live: The Future of Sports OTT Offerings
11:30 – 11:45 a.m.: Akamai Case Study: Loving Live When the CFO is Watching
11:45 a.m. – 12:30 p.m.: League Perspectives: Going Global, Thinking Local
12:35 – 1:30 p.m.: Networking Lunch
1:30 – 2:00 p.m.: OTT Experience Case Study: Streaming Live Sports with Facebook
2:00 – 2:20 p.m.: OTT Experience Case Study: The Digital Transformation at Formula 1: Making OTT a Priority
2:20 – 2:35 p.m.: NeuLion Case Study: Using Digital to Reach Poker Fans Around the World
2:35 – 3:00 p.m.: Networking Break
3:00 – 3:40 p.m.: Latency and Quality of Service: The Pressing Issues (Sponsored by: Aspera, an IBM company)
3:40 – 3:55 p.m.: Sony Case Study: Sony New Media Solutions & the National Hot Rod Association OTT Experience
3:55 – 4:30 p.m.: Security: Protecting Live Sports Streams and the Users Who Watch Them
4:30 – 5:00 p.m.: OTT Experience Case Study: OTT At Scale: NBC Sports Group/Playmaker Media Delivering The Largest Events Worldwide
5:00 – 6:00 p.m.: Networking Reception
Featured Speakers
Program
9:25 – 9:30 a.m.: Welcoming Remarks presented by AWS Elemental
Presenter: Todd Hinders, AWS Elemental, VP, Field Operations, Americas
9:30 – 10:00 a.m.: State of Sports Streaming: Fireside Chat with Industry Expert Dan Rayburn
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Speaker: Dan Rayburn, Streaming Media Expert and Consultant
10:00 – 11:00 a.m.: All-Stars of Multiplatform Sports Content Distribution: What Does the Future Hold?
Over-the-top and direct-to-consumer live sports streaming products are taking the sports video industry into a new age. Executives from traditional and digital-native media companies discuss the business future of sports and how technology is playing a key role in its growth and development.
Moderator: Brandon Costa, SVG, Director of Digital
Confirmed Panelists:
Eric Black, NBC Sports Digital and Playmaker Media, CTO
Sung Ho Choi, fuboTV, Co-Founder
Skip Desjardin, YouTube TV, Head of Sports and Local Content
Zach Leonsis, Monumental Sports and Entertainment, SVP of Strategic Initiatives
Chris Wagner, NeuLion, EVP
11:00 – 11:30 a.m.: OTT Experience Case Study: B/R Live: The Future of Sports OTT Offerings
Turner Sports’ new direct-to-consumer, over-the-top platform, B/R Live, is poised to shake up the sports media industry. A unique take on what a sports OTT offering can be, B/R Live will play home to thousands of events available directly through the service, including select NBA League Pass games, the PGA Championship, 65 NCAA championships, and [beginning in August] the U.S. English-language rightsholder of the UEFA Champions League and UEFA Europa League. Join Hania Poole, the platform’s newly appointed GM, as she takes you under the hood.
Presenter: Hania Poole, Bleacher Report (B/R) Live, GM and NCAA Digital, SVP
11:30 – 11:45 a.m.: Akamai Case Study: Loving Live When the CFO is Watching
Getting ready for game day is as important as the game itself. If critical components fail, or fail to properly interact, viewers, advertisers and finance directors get mad. Akamai will share new approaches to functional and load testing it recently deployed in PyeongChang and Russia that kept everyone, even the CFO, happily streaming.
Presenter: Ben Bloom, Akamai, Director of Professional Services, Media and Entertainment
11:45 a.m. – 12:30 p.m.: League Perspectives: Going Global, Thinking Local
OTT services from leagues are a major way to build global popularity as well as meet the demands for out-of-market fans and in-market fans alike. And new innovations, like the NBA’s decision to allow fans to pay for only part of a game, show that the evolution of league-based OTT services is still ongoing. Execs from across the spectrum of top sports leagues discuss their current offerings, future plans, and challenges in the marketplace.
Moderator: Jason Dachman, SVG, Chief Editor
Confirmed Panelists:
Brian Herbst, NASCAR, VP, Global Media Strategy and Distribution
Christine Pantoya, NBA, SVP, Direct to Consumer and Mobile Strategy
Jared Smith, WWE, SVP Digital Products
12:35 – 1:30 p.m.: Networking Lunch
1:30 – 2:00 p.m.: OTT Experience Case Study: Streaming Live Sports with Facebook
As social media platforms step up their game in the pursuit of live-streamed sporting events, broadcasters and sports rights-owners/holders are just as keen to extend their viewer/fan base and their marketing reach. But how exactly does it manifest itself in the real world? In this special session, Melissa Lawton, Live Sports Production Strategy, Facebook, provides a unique insight into the relationship between the sports industry and Facebook, exploring editorial considerations, fan engagement and production techniques, including the merging of social and traditional production teams.
Presenter: Melissa Lawton, Facebook, Live Sports Production Strategy
2:00 – 2:20 p.m.: OTT Experience Case Study: The Digital Transformation at Formula 1: Making OTT a Priority
This OTT experience case study will focus on the huge global fan base and established broadcast business that underpins F1’s success. David Bailey, Formula 1’s senior digital research manager, will discuss topics such as the digital priorities they set for themselves, including the launch of F1 TV; their research to identify and segment the F1 audience: meet the ‘Habituals’, ‘Purists’, ‘Sociables’ and ‘Excitables’; building the case for F1 TV with focus groups, social listening and user testing – and their per-market pricing and packaging; the determination to make F1 TV the greatest OTT racing spectacle on earth; and how a ‘fans come first’ philosophy reveals itself.
Presenter: David Bailey, Formula 1, Senior Digital Research Manager
2:20 – 2:35 p.m.: NeuLion Case Study: Using Digital to Reach Poker Fans Around the World
With an estimated 100 million poker players worldwide, learn how PokerGO, powered by NeuLion, uses digital to engage poker communities and passion groups around the globe. From content trialing and flexible value based pricing plans to new features, content and package offerings based on behavioral insights into consumption patterns, PokerGO has seen great success around building, connecting and retaining their OTT audiences.
Presenter: Chris Wagner, NeuLion, EVP
2:35 – 3:00 p.m.: Networking Break
3:00 – 3:40 p.m.: Latency and Quality of Service: The Pressing Issues (Sponsored by: Aspera, an IBM company)
How can you deliver an OTT experience with minimum latency and maximum quality? That is one of the key challenges facing the live sports distribution world. Major influencers on the content and technology sides discuss the steps they take to make sports content as timely as possible without impacting the experience.
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Confirmed Panelists:
Aditya Ganjam, Conviva, Chief Product Officer
Jason Hofmann, Limelight Networks, VP, Architecture
Kiran Patel, AWS Elemental, Solutions Marketing Manager
3:40 – 3:55 p.m.: Sony Case Study: Sony New Media Solutions & the National Hot Rod Association OTT Experience
How can content providers get more control of their end customer experiences and build a more connected relationship with their audience? In this OTT experience case study, learn how the NHRA has partnered with Sony NMS to simplify their digital supply chain and expand their digital OTT consumer experience.
Presenter: Karan Singh, Sony New Media Solutions, Director of Product Management
3:55 – 4:30 p.m.: Security: Protecting Live Sports Streams and the Users Who Watch Them
Protecting content from piracy and hackers is an on-going challenge while also guarding users from data theft, malware attacks, and more. Experienced professionals from content distributors and technology vendors discuss the state of security in the live sports business and what steps need to be taken.
Moderator: Jason Thibeault, Streaming Video Alliance, Executive Director
Confirmed Panelists:
Prenil Kottayankandy, Akamai, Principal Solutions Engineer
Mark Thames, Juniper Networks, Americas Security Partner Leader
Harrie Tholen, Nagra, VP of Sales Anti-Piracy and General Manager, NexGuard
4:30 – 5:00 p.m.: OTT Experience Case Study: OTT At Scale: NBC Sports Group/Playmaker Media Delivering The Largest Events Worldwide
This OTT experience case study will focus on video delivery and end to end multi-platform devices at scale. With mega events like the Super Bowl, Olympics, Premiere League, NBA, MLB and NHL plus global partners in Telemundo (World Cup), F1 TV, NASCAR, Chivas, USA Swimming and the Olympic Channel: Home of Team USA, executives from NBC Sports Group discuss how NBC Sports/Playmaker Media service end to end offerings at scale while continuing to grow quantity and quality. Eric Black and Darryl Jefferson will cover all aspects of delivering concurrent events, from signal acquisition to end user deliver.
Presenters:
Eric Black, NBC Sports Digital and Playmaker Media, CTO
Darryl Jefferson, NBC Sports and Olympics, VP, Post Operations and Digital Workflow
5:00 – 6:00 p.m.: Networking Reception
Featured Speakers
Speakers
David Bailey, Formula 1, Senior Digital Research Manager
Bailey currently heads up digital research and analytics, working across areas including the F1 website and app re-launch, as well as the launch of the brand-new OTT service F1 TV. The research team at F1 has only been in existence for little over a year, but the fan insights they’ve captured have been pivotal in further developing a much-loved international sport both online and offline.
Eric Black, NBC Sports Digital and Playmaker Media, CTO
Black manages all IP-delivered platforms for NBC Sports Digital, including its numerous websites, applications, and connected devices. He also oversees NBC Sports’ Playmaker Media, a separate business that provides end-to-end video support service for companies in need of best-in-class live streaming and VOD solutions. Under Black’s leadership, NBC Sports Digital and Playmaker Media have streamed some of the most prestigious properties in sports, including five Olympic Games, two Super Bowls, Sunday Night Football, NHL, Premier League, NBA, NASCAR, the Triple Crown, Notre Dame Football, and the Open Championship, among many others.
Skip Desjardin, YouTube TV, Head of Sports and Local Content
Desjardin is a television veteran who now works for Google, where he was instrumental in the development of Google Fiber and now serves as head of sports and local content for the company’s new OTT business, YouTube TV. In the 1980s, he helped launch the country’s first regional sports network, then established the pay-per-view business in the 1990s as the head of PPV for the World Wrestling Federation in the heyday of WrestleMania. As an executive at ESPN in the 2000s, Desjardin launched the company’s first digital network, its interactive TV services, and the first-ever video-on-demand agreement for a basic cable network.
Brian Herbst, NASCAR, VP, Global Media Strategy and Distribution
Herbst leads NASCAR’s international media and audio businesses, in addition to developing new media distribution opportunities for NASCAR. He joined NASCAR in 2005 and played an important role in the development of the industry’s digital media strategy when NASCAR brought its digital rights in-house in 2012.
Herbst oversees the sport’s international media business, with NASCAR content now broadcast in over 185 countries and territories. He also led the development of the sport’s first over-the-top product, NASCAR TrackPass, which is now available in over 125 countries and territories.
Darryl Jefferson, NBC Sports and Olympics, VP, Post Operations and Digital Workflow
Darryl Jefferson was named VP of digital workflows at NBC Sports Group in January, 2013. In this role, he oversees the post production and asset management teams, which focus on the development and execution of automated file-based ingest, production transcode, long-term archive, and remote delivery. In addition, Jefferson is responsible for transitioning the NBC Sports film/tape archive to a wholly file-based system. He reports to Dave Mazza, SVP and CTO, at NBC Sports Group.
Previously, Jefferson served as director of post production operations. Most notably, he oversaw the Highlights Factory/Asset Management System from conception through implementation at all Olympic Games between the 2008 Beijing Games through the 2018 Pyeongchang Games. In addition to Olympics, his daily portfolio of production includes Sunday Night Football and Thursday Night Football, Triple Crown events (8 years of Kentucky Derby, Preakness, and Belmont Stakes), NASCAR, NHL, Premiere League, and the 2018 FIFA World Cup.
Jefferson was also involved in the construction and systems integration process for NBC Sports Group’s state-of-the-art production facility in Stamford, CT. He formerly oversaw technical operations at the NBC Olympics Landmark Plaza facility.
Prior to joining NBC Sports Group, Jefferson was director of post production at Lifetime Networks. He oversaw post production scheduling, duplication, media management, and digital media coordination. Jefferson was a key member of the Operations/IT task force responsible for the transition to a tapeless environment, and was a primary architect of the tapeless digital workflow.
Jefferson is a fourteen-time Emmy Award Winner for New Approaches in Broadcasting, Short Form 2008, 2010, 2012, 2014; New Approaches in Event Coverage 2014; Technical Emmy Award (Set Top Box Delivery); Tech Team, Studio 2010, 2012, 2014; Tech Team, Remote 2014, 2016; Transmedia 2016; and a 2012 & 2014 George Wensel Technical Achievement Award Recipient.
Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Ken Kerschbaumer is co-executive director of editorial services for the Sports Video Group and SVG Europe. He was a co-founder of SVG along with Paul Gallo and Marty Porter in 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. Kerschbaumer began his career in 1991 at Television Broadcast magazine before joining Cahners where he was founding editor of Digital Broadcasting magazine. In 2000, he joined Broadcasting & Cable magazine as senior editor of technology where he covered all aspects of broadcasting, cable, and Internet content creation and distribution.
Zach Leonsis, Monumental Sports and Entertainment, SVP of Strategic Initiatives
Zach Leonsis is SVP of strategic initiatives for Monumental Sports & Entertainment and general manager of Monumental Sports Network, a first-of-its-kind regional sports network for digital, mobile, and over-the-top platforms. In 2016, Leonsis led the transformation of Monumental Sports Network – co-owned by Monumental Sports & Entertainment and NBC Sports Group – from an ad-based blogging platform into a direct-to-fan service content provider.
Leonsis manages Monumental’s media rights relationship with NBC Sports Washington, which has local exclusive television broadcasting rights to the Washington Capitals and Washington Wizards, and represents MSE on NBC Sports Washington’s board of directors.
After earning his undergraduate degree from the University of Pennsylvania in 2011, Leonsis received his M.B.A. from Georgetown University’s McDonough School of Business and is a founding member of the Georgetown Entrepreneurial Advisory Board. He recently received an appointment to serve on Virginia’s Governor’s Advisory Board on Service and Volunteerism and is involved in a variety of nonprofit and charitable activities in the Washington, D.C., Maryland, and Northern Virginia communities.
The Washington Business Journal and the Sports Business Journal both recognized Leonsis for his work in revolutionizing the direct-to-fan regional digital experience by honoring him in their “40 Under 40” list and as an “RSN Power Player,” respectively. In 2017, Leonsis was acknowledged as a top 20 innovator on SportTechie.com. Additionally, Leonsis has been lauded for his ongoing philanthropy, receiving the Street Soccer USA’s Youth Service Award and the McLean Rotary Club’s Youth Service Award.
Leonsis is a board member of the Anacostia Waterfront Trust in Washington, working to revitalize one of the city’s most treasured rivers, and was instrumental in securing the Wizards’ upcoming practice facility in D.C.’s Ward 8.
Hania Poole, Bleacher Report (B/R) Live, GM and NCAA Digital, VP/GM
Poole oversees all aspects of NCAA Digital – including Turner’s award-winning NCAA March Madness Live (MML) – and the recently launched B/R Live, Turner’s premium live sports streaming service. Poole’s responsibilities also include oversight of the day-to-day relationship with league partners at the NCAA. As VP/GM of NCAA Digital, Poole leads the teams responsible for content, operations, and product development for the business including NCAA.com, the NCAA Sports App, live digital coverage for all NCAA Championships, and the management of MML.
Dan Rayburn, Streaming Media Expert, Consultant
Rayburn is considered to be one of the foremost authorities, speakers, and writers on streaming media technology and online video business models. An avid blogger, author, and analyst, Rayburn is often referred to as the “voice of the industry” and has been quoted in more than a thousand news items by nearly every major media outlet over the past 20 years. His blog is one of the most widely read sites for broadcasters, content owners, Wall Street money managers, and industry executives in the online video sector. His articles have been published by the WSJ, NYT, CNN, Huff Post, Fortune, Business Insider, Gizmodo and he has been interviewed on Bloomberg, FOX, CNN, CBS, CNBC, and NPR, amongst others.
Mark Thames, Juniper Networks, Americas Security Partner Leader
As Juniper Networks’ Americas security partner leader, Mark Thames is responsible for the strategy and programs to enable, support, and reward partners in the U.S., Canada, and CALA for selling Juniper’s security solutions. Thames is a 20+ year veteran in the information security and networking industry with multiple Silicon Valley based companies. His background includes being a large Juniper customer and decision maker, selling Juniper solutions at an Elite Juniper Partner, and working for Juniper for the Partner Organization for the last 2 ½ years.
Prior to Juniper, Thames was senior director of networks and security for Polycom for over 8 years. He has also held roles such as SVP of client development for Toopher, a security software company which was acquired by Salesforce.com in 2015, and other various security and networking leadership roles in Cloud IAAS and financial companies.
Thames is a proud veteran of the United States Air Force, where he focused on networking and security. He has a Bachelor of Arts in business from Concordia University Texas.
Chris Wagner, NeuLion, EVP
e company’s marketplace efforts directed toward The NeuLion Digital Platform. As one of the first startup companies in the OTT industry, NeuLion was acquired by Endeavor in 2018.
NeuLion’s work in the marketplace has attracted big brands in both the sports and entertainment industries. From the Big Ten Network, UFC, NFL, Sky Sports to Univision, Rogers, and EuroLeague, these household names have all selected the NeuLion Digital Platform to power their OTT and direct-to-consumer services.
Wagner has been a frequent speaker at conferences, trade shows, and industry events.
Featured Speakers
Event Location
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Map
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Attendees List
Company/Organization | Job Title |
---|---|
Amazon / Prime Video | Global Head of Digital Video Playback and Delivery |
American Athletic Conference | Commissioner |
American Athletic Conference | Senior Associate Commissioner - Broadcasting |
Azzurro | Director of Operations |
Azzurro HD | NOC Manager |
Azzurro HD | Sr. Dir. Sales |
BAMTech Media | Content Manager |
BAMTech Media | Core Media Operations |
BAMTech Media | BD Manager |
Bleacher Report | Senior Manager, Video Production & Technology |
Bleacher Report (B/R) Live, GM and NCAA Digital | VP/GM |
Blizzard Entertainment | Broadcast Systems Architect |
Blizzard Entertainment | Media Asset Manager, Global Broadcast |
BT Sport | Director of Creative & On Air |
C360 Technologies | EVP of Business Development |
CAA | Executive |
CAA | Business Analyst |
CBS Interactive | Marketing Manager |
CBS Sports Digital | Director, Streaming Operations |
CBS Sports Digital | Sr. Director, Product |
CBS Sports Digital | Partnership & Consumer Marketing |
CNN Social Team | Producer |
DAZN (Perform Group) | VP of Business Development, Commercial & Distribution Partnerships |
DAZN (Perform Group) | Head of Product |
DigitalGlue | Director of Sales |
Disney Streaming Services | Senior Director, Core Media Operations |
Disney Streaming Services | Director - Business Development & Content Acquisition |
ESPN | Producer |
ESPN | Manager |
ESPN | Director Video Ad Product |
ESPN | VP Technology |
Live Sports Production Strategy | |
FanDuel | Director, Publicity |
FDH Media | Senior Producer |
Formula 1 | Sr Digital Research Manager |
FOX Sports | Technical Supervisor |
fuboTV | Co-Founder |
Game Creek Video | Business Development & Technical Solutions Director |
Game Creek Video | Broadcast Engineer |
Ivy League | Assistant Executive Director, Digital Content and Communications |
LHB Sports, Enterainment & Media | President & CEO |
MLB Network | Technical Systems Developer |
MLBNetwork | Utility Infielder |
Monumental Sports and Entertainment | SVP of Strategic Initiatives |
MSG | Vice President Digital Media |
MSG GO | Sr Streaming Specialist |
MSG Networks | VP, Business Strategy and Development |
MSG Networks | Director, Digital Product & Programming |
MSG Networks | SVP Communications |
NASCAR | VP, Digital Media |
NASCAR | VP, Global Media Strategy and Distribution |
NBA | Product Management Leader |
NBA | Senior Digital Product Manager |
NBA | SVP, Media Operations &Technology |
NBA | Associate Manager - Digital Operations |
NBA | SVP, Direct to Consumer & Mobile Strategy |
NBA | Director, Direct-to-Consumer |
NBC Sports | Assistant Manager, Product Development |
NBC Sports | Sr. Director, Playmaker Media |
NBC Sports | Director |
NBC Sports and Olympics | VP, Post Operations and Digital Workflow |
NBC Sports Digital and Playmaker Media | CTO |
NBC Sports Group | VP, Digital - Direct to Consumer |
NBC Sports Group | Manager, Digital Products |
NBC Sports Group | Manager, Direct-to-Consumer Services |
NBC Sports Group | Director, OTT App Development, Digital Technology |
NBC Sports Group | Product Mgr |
NBC Sports Group | VP, Digital Video |
NBC Sports Group | Senior Product Development Manager |
NBC Sports Group | SVP, Strategic Allainces, Digital |
NBC Sports Group | Product Development Manager |
NBC Sports Group | St. Video Engineer |
NBC Sports/Olympics | Director | Sports & Olympics |
NBCUniversal | Sr. Director, Content Security & Technology, Creative Content Protection |
NBCUniversal | Manager | Content Security & Technology |
NECF | CEO |
NESN | Lead Web Developer |
NHL | VP |
NHL | Director, Digital Asset Archive |
NHL | VP - Product and Project Management |
NJ Devils | Director Content Production |
Oath | Studio Technology |
Oath | Chief Business Officer, RYOT Studio |
Octagon | Vice President, Global Media Consulting |
Patriot League | Senior Associate Commissioner |
PGA TOUR Entertainment | Director-Media Asset Management |
Roger Wilco Productions | Post Production Supervisor |
S&P Global | Sr Writer |
Tennis Channel | SVP Production, Executive Producer |
Sinclair Broadcast Group | Senior Principal Architect |
Sinclair Broadcast Group | GM |
Sinclair Broadcast Group | SVP/CTO |
SP | Manager |
Sports Illustrated | VP, Programming SI TV |
Streaming Video Alliance | Executive Director |
Turner Sports | Asst. Manager, Media Management |
Turner Sports | Assistant Manager, Media Operations |
Turner Sports | VP Operations |
Turner Sports | VP, Emerging Media |
UBCTV | Producer President |
Univision | Director, Media Management Systems |
USTA | Managing Director, Digital |
Viacom Media Networks | VP - Software Quality Engineering |
VICE Media | Technical Product Manager |
Vista Worldlink | Specialist |
WLTV Networks | Executive Producer |
WLTV Networks | Executive VP |
WTA Networks | Co-CEO Social Channel |
WWE | Director of Media Services |
WWE | Sr. Product Manager | OTT |
WWE | SVP, WWE Network PMO |
WWE | SVP Digital Products |
YES Network | Director - Engineering & Technology |
YouTube TV | Head of Sports and Local Content |