2018 SVG Sports OTT Forum


9:25 – 9:30 a.m.: Welcoming Remarks presented by AWS Elemental
Presenter: Todd Hinders
, AWS Elemental, VP, Field Operations, Americas

9:30 – 10:00 a.m.: State of Sports Streaming: Fireside Chat with Industry Expert Dan Rayburn
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Speaker: Dan Rayburn
, Streaming Media Expert and Consultant

10:00 – 11:00 a.m.: All-Stars of Multiplatform Sports Content Distribution: What Does the Future Hold?
Over-the-top and direct-to-consumer live sports streaming products are taking the sports video industry into a new age. Executives from traditional and digital-native media companies discuss the business future of sports and how technology is playing a key role in its growth and development.
Moderator: Brandon Costa, SVG, Director of Digital
Confirmed Panelists:
Eric Black
, NBC Sports Digital and Playmaker Media, CTO
Sung Ho Choi, fuboTV, Co-Founder
Skip Desjardin, YouTube TV, Head of Sports and Local Content
Zach Leonsis, Monumental Sports and Entertainment, SVP of Strategic Initiatives
Chris Wagner, NeuLion, EVP

11:00 – 11:30 a.m.: OTT Experience Case Study: B/R Live: The Future of Sports OTT Offerings
Turner Sports’ new direct-to-consumer, over-the-top platform, B/R Live, is poised to shake up the sports media industry. A unique take on what a sports OTT offering can be, B/R Live will play home to thousands of events available directly through the service, including select NBA League Pass games, the PGA Championship, 65 NCAA championships, and [beginning in August] the U.S. English-language rightsholder of the UEFA Champions League and UEFA Europa League. Join Hania Poole, the platform’s newly appointed GM, as she takes you under the hood. 
Presenter: Hania Poole
, Bleacher Report (B/R) Live, GM and NCAA Digital, SVP

11:30 – 11:45 a.m.: Akamai Case Study: Loving Live When the CFO is Watching
Getting ready for game day is as important as the game itself. If critical components fail, or fail to properly interact, viewers, advertisers and finance directors get mad. Akamai will share new approaches to functional and load testing it recently deployed in PyeongChang and Russia that kept everyone, even the CFO, happily streaming.
Presenter: Ben Bloom, Akamai, Director of Professional Services, Media and Entertainment

11:45 a.m. – 12:30 p.m.: League Perspectives: Going Global, Thinking Local
OTT services from leagues are a major way to build global popularity as well as meet the demands for out-of-market fans and in-market fans alike. And new innovations, like the NBA’s decision to allow fans to pay for only part of a game, show that the evolution of league-based OTT services is still ongoing. Execs from across the spectrum of top sports leagues discuss their current offerings, future plans, and challenges in the marketplace.
Moderator: Jason Dachman, SVG, Chief Editor
Confirmed Panelists:
Brian Herbst, NASCAR, VP, Global Media Strategy and Distribution
Christine Pantoya, NBA, SVP, Direct to Consumer and Mobile Strategy
Jared Smith, WWE, SVP Digital Products

12:35 – 1:30 p.m.: Networking Lunch

1:30 – 2:00 p.m.: OTT Experience Case Study: Streaming Live Sports with Facebook
As social media platforms step up their game in the pursuit of live-streamed sporting events, broadcasters and sports rights-owners/holders are just as keen to extend their viewer/fan base and their marketing reach. But how exactly does it manifest itself in the real world? In this special session, Melissa Lawton, Live Sports Production Strategy, Facebook, provides a unique insight into the relationship between the sports industry and Facebook, exploring editorial considerations, fan engagement and production techniques, including the merging of social and traditional production teams.
Presenter: Melissa Lawton, Facebook, Live Sports Production Strategy

2:00 – 2:20 p.m.: OTT Experience Case Study: The Digital Transformation at Formula 1: Making OTT a Priority
This OTT experience case study will focus on the huge global fan base and established broadcast business that underpins F1’s success. David Bailey, Formula 1’s senior digital research manager, will discuss topics such as the digital priorities they set for themselves, including the launch of F1 TV; their research to identify and segment the F1 audience: meet the ‘Habituals’, ‘Purists’, ‘Sociables’ and ‘Excitables’; building the case for F1 TV with focus groups, social listening and user testing – and their per-market pricing and packaging; the determination to make F1 TV the greatest OTT racing spectacle on earth; and how a ‘fans come first’ philosophy reveals itself.
Presenter: David Bailey, Formula 1, Senior Digital Research Manager

2:20 – 2:35 p.m.: NeuLion Case Study: Using Digital to Reach Poker Fans Around the World
With an estimated 100 million poker players worldwide, learn how PokerGO, powered by NeuLion, uses digital to engage poker communities and passion groups around the globe. From content trialing and flexible value based pricing plans to new features, content and package offerings based on behavioral insights into consumption patterns, PokerGO has seen great success around building, connecting and retaining their OTT audiences.
Presenter: Chris Wagner, NeuLion, EVP

2:35 – 3:00 p.m.: Networking Break

3:00 – 3:40 p.m.: Latency and Quality of Service: The Pressing Issues (Sponsored by: Aspera, an IBM company)
How can you deliver an OTT experience with minimum latency and maximum quality? That is one of the key challenges facing the live sports distribution world. Major influencers on the content and technology sides discuss the steps they take to make sports content as timely as possible without impacting the experience.
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Confirmed Panelists:
Aditya Ganjam
, Conviva, Chief Product Officer
Jason Hofmann, Limelight Networks, VP, Architecture
Kiran Patel, AWS Elemental, Solutions Marketing Manager

3:40 – 3:55 p.m.: Sony Case Study: Sony New Media Solutions & the National Hot Rod Association OTT Experience
How can content providers get more control of their end customer experiences and build a more connected relationship with their audience? In this OTT experience case study, learn how the NHRA has partnered with Sony NMS to simplify their digital supply chain and expand their digital OTT consumer experience.
Presenter: Karan Singh
, Sony New Media Solutions, Director of Product Management

3:55 – 4:30 p.m.: Security: Protecting Live Sports Streams and the Users Who Watch Them
Protecting content from piracy and hackers is an on-going challenge while also guarding users from data theft, malware attacks, and more. Experienced professionals from content distributors and technology vendors discuss the state of security in the live sports business and what steps need to be taken.
Moderator: Jason Thibeault, Streaming Video Alliance, Executive Director
Confirmed Panelists:
Prenil Kottayankandy
, Akamai, Principal Solutions Engineer
Mark Thames, Juniper Networks, Americas Security Partner Leader
Harrie Tholen, Nagra, VP of Sales Anti-Piracy and General Manager, NexGuard

4:30 – 5:00 p.m.: OTT Experience Case Study: OTT At Scale: NBC Sports Group/Playmaker Media Delivering The Largest Events Worldwide
This OTT experience case study will focus on video delivery and end to end multi-platform devices at scale. With mega events like the Super Bowl, Olympics, Premiere League, NBA, MLB and NHL plus global partners in Telemundo (World Cup), F1 TV, NASCAR, Chivas, USA Swimming and the Olympic Channel: Home of Team USA, executives from NBC Sports Group discuss how NBC Sports/Playmaker Media service end to end offerings at scale while continuing to grow quantity and quality. Eric Black and Darryl Jefferson will cover all aspects of delivering concurrent events, from signal acquisition to end user deliver.
Eric Black, NBC Sports Digital and Playmaker Media, CTO
Darryl Jefferson, NBC Sports and Olympics, VP, Post Operations and Digital Workflow

5:00 – 6:00 p.m.: Networking Reception

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