2019 Esports Production Summit


Pete Emminger, Activision Blizzard Esports, VP, Global Broadcast

As vice president of global broadcast at Blizzard Entertainment, Pete Emminger leads all broadcast and live production for Activision Blizzard Esports. He is responsible for developing and managing all of the broadcast technology tools and overall execution of live broadcasts across Blizzard’s esports programs, including the Overwatch League.

Pete Emminger began working with Blizzard Entertainment in 2013 as a consulting technical producer, and moved into his current position at the beginning of 2017. He played a key role in the first edition of Heroes of the Dorm that aired on ESPN in 2015, and has been deeply involved in all of Blizzard’s large-scale esports productions ever since. Most recently, he was instrumental in building and operating a permanent broadcast home for esports at the Blizzard Arena Los Angeles in Burbank, California.

Pete Emminger is a fine arts graduate of NYU’s Tisch School of the Arts. When he isn’t facilitating live broadcasts to every corner of the globe or parsing real-time game statistics, he devotes himself further to his passion for esports by dreaming up new and better ways to fine-tune the spectator experience.

Saralyn Smith, Blizzard Entertainment, BlizzCon Executive Producer

Saralyn Smith recently took on the role of executive producer for BlizzCon, an annual period of celebration for Blizzard games, esports, and community, culminating in a convention reaching millions of players and fans across the globe. Prior to this role, Smith led global community development, supported numerous global game launches, and served in leadership capacity over operational groups in global publishing and customer service. Since first joining Blizzard in 2011, she has been on support teams for Blizzard Entertainment games including World of Warcraft: Mists of Pandaria, Warlords of Draenor, Legion, and Battle for Azeroth; Hearthstone; StarCraft II: Heart of the Swarm and Legacy of the Void; Diablo III and the Reaper of Souls expansion; Heroes of the Storm; and Overwatch.

Smith earned her master’s degree in organizational behavior and completed her undergraduate studies in psychology. For nearly a decade she played on the domestic professional beach volleyball tour—she loves to discuss the intersection of traditional sports and competitive gaming. These days, she gets her fix of team competitions and comradery through World of Warcraft.

Matt Arden, NBA, Head of Content and Media, NBA 2K League

Growing up all Matt Arden wanted to do was work in sports, so when he was able to secure an internship at “The George Michael Sports Machine” during his junior year at Virginia Tech, his entire world changed. That’s when he realized that storytelling, not scores, are the heart of any good broadcast.

Arden went on to join Turner Broadcasting where he spent 11 years working across multiple channels and platforms, most notably as a multiple Emmy-Award-winning creative producer in Turner Sports’ (now Warner Media News & Sports) Creative Services Sports Unit. In 2011, he moved to New York City and landed at Maggie Vision Productions, where he got the opportunity to work on a wide range of ESPN products, including the ESPYs. He then spent six years building and leading the “40 Foot Solutions” brand studio at Screenvision Media, where he rebranded and maintained one of the nation’s largest cinema entertainment networks and oversaw unique branded content productions for a roster of more than 150 national brands.

Today, Arden is head of content and media for the NBA 2K League where he leads the creative direction of all NBA 2K League content, overseeing the development and execution of the league’s content strategy, creative, and distribution across all platforms. He also oversees relationships with media distribution partners, analyzes data to make continual improvements to the league’s live broadcasts, manages third-party content agencies, designs content concepts and activations for marketing partners, and plays an integral role in identifying international broadcast opportunities for the NBA 2K League.

Andrew Lane, FACEIT, Director of Broadcast

Andrew Lane is the director of broadcast at FACEIT, a community focused esports platform and tournament organizer. His key responsibilities include the delivery of the company’s live broadcasts and events; the design strategies for broadcast development and innovation; the global production strategic sourcing; creating new key broadcast partnerships; and building key skills education and outreach programs.

Before starting at FACEIT, Lane worked freelance in the esports industry as a technical director and assisted with the delivery of key productions for clients such as 343 Industries, Jagex, Super Evil Megacorp, and Konami, as well as working with a number of industry-leading tournament organizers.

Since joining FACEIT, Lane has led the delivery of major events such as The FACEIT London Major 2018, PUBG Global Summit, Esports Championship Series, and The Universal Open. Alongside this he has also produced a number of white label and FACEIT projects, and made key internal developments to the production workflow, logistics pipeline, and personnel operations.

Cameron Reed, Ross Video, Esports Business Development Manager and Freelance Esports Director/Producer

Cameron Reed has been directing and producing live, multi-camera esports productions since 2014. His work has aired on ESPN2, the NFL Network, Disney XD, Twitch, YouTube, and Hulu. His credits include the Madden NFL ‘18 Championship Series, Intel Extreme Masters Oakland 2017, and FIFA Interactive World Cup. Reed recently joined the Ross Sports and Live Events team as the esports business development manager.