2019 Sports Content Management Forum


9:00 – 9:30 a.m.: Registration in Technology Showcase Area

9:25 – 9:30 a.m.: Welcoming Remarks

Eric Bassier, Quantum, Senior Director of Products
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Tab Butler, MLB Network, Senior Director, Media Management and Post Production; SVG Sports Content Management Committee Chair
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9:30 – 10:15 a.m.: State of the Industry: How the Multiplatform Revolution Has Changed Sports-Content–Management Workflows
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In today’s media landscape, linear television is just one of a profusion of platforms that sports-content creators must serve. With the rise of streaming, mobile, and OTT platforms, ultra-efficient media management and distribution has never been more integral to the success of sports broadcasters and leagues. Learn how these organizations’ traditional-broadcast workflows and infrastructure are evolving and how they are leveraging AI, cloud, and emerging technologies to navigate this brave new multiplatform world.
Moderator: Ken Adelson, Sports Media Consultant (Former NHRA Chief Content Officer & EP / NBAE SVP Production Operations)
Darryl Jefferson, NBC Sports and Olympics, VP, Post Operations and Digital Workflow
Grant Nodine, NHL, SVP Technology
Brandon Potter, Fox Sports, Director, Post Production
Bryan Staffaroni
, WWE, VP, Media Asset Management
James Wilson, IBM Aspera, Director of Engineering

10:15 – 10:30 a.m.: Sony Case Study: Arizona Coyotes Score a Hat Trick with Sony’s Intelligent Media Services
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In late 2018, the NHL’s Arizona Coyotes enlisted several of Sony’s Intelligent Media Services including Ci Media Cloud, NavigatorX and MEMNON to help transform their digital workflows. Traditionally, the Coyotes worked without a centralized asset management solution, storing content on various internal and external HDD’s on-premise. To keep up with the fast-paced demands of digital content production, the Coyotes worked with Sony’s Intelligent Media Services to create a scalable asset management solution that would streamline their production workflow for both home and away games.
Moderator: Jason Dachman, SVG, Chief Editor and SCM Forum Program Director
Robert Gilkes, Sony, Project Manager, Media Backbone NavigatorX
Jon Kingston, Arizona Coyotes, Director of Production

10:30 – 10:35 a.m.: Technology Showcase Spotlight
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10:35 – 11:20 a.m.: Networking Break

11:20 – 11:40 a.m.: AI Spotlight Session: Addressing Obstacles in Data Science and AI Adoption
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Today’s organizations are excited about the potential for machine learning and applied data science. While the organizational change this brings with it may be daunting, there’s material value in identifying point solutions, and demonstrating value out of the gate. Hear how some organizations are identifying the obstacles they encounter, and what they’re doing about them.
Speaker: Xena Ugrinsky, Genre-X Consulting, Partner, Applied Data Science

11:40 a.m. – 12:25 p.m.: AI and Machine Learning for MAM: Let’s Get Real
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Automating metadata capture, facial/visual recognition, and speech-to-text for closed captioning all contribute to automating the content-creation ecosystem. As AI and machine-learning engines become more prevalent, sports-content creators are exploring new ways to capitalize on these advances. However, the technologies are not inexpensive. Early adopters and AI experts discuss the financial drivers, workflow advantages, and obstacles that influence purchase decisions.
Moderator: Tab Butler, MLB Network, Senior Director, Media Management and Post Production
Mike Arthur
, Veritone, SVP, Sports and Licensing
Scott Bounds, Microsoft, Media Industry Lead
Ethan Dreilinger, IBM Watson Media, Client Solutions Engineer
Xena Ugrinsky, Genre-X Consulting, Partner, Applied Data Science
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production, and New Media Technology

12:25 – 12:40 p.m.: Avid Case Study: YES Network’s Virtual Migration: Reality vs Perception
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Join Jason Marshall from The YES Network as he updates Forum attendees on the reality of moving to an all virtual environment. In early 2018, YES Network – which owns the exclusive local TV rights of the 27-time World Champion New York Yankees, the Brooklyn Nets and Major League Soccer’s New York City FC – embarked on migrating their entire plant to a virtual environment and successfully completed the process in late 2018. Jason will provide real world experience on what he found versus the perception of an all-VM world.
Moderator: Jason Dachman, SVG, Chief Editor and SCM Forum Program Director
Speaker: Jason Marshall, YES Network, Project Manager, Broadcast Systems

12:40 – 1:30 p.m.: Lunch

1:30 – 2:15 p.m.: Object Storage for M&E: Making It Work for Broadcasters On-Prem and in the Cloud
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As cloud storage adoption expands, more M&E organizations are exploring multisite content deployments. Sports leagues and broadcasters continue to blend storage technologies to address content collaboration and utilization requirements. Object storage offerings are bridging the gap between on-premises private-cloud, hybrid-cloud, and multisite deployments, allowing storage virtualization. Technology providers and M&E end users will discuss how new storage technologies are changing traditional models.
Moderator: Erik Weaver, ETC / Industry Veteran
Vince Auletta
, SwiftStack, Director of Media Solutions
Tony Barbagallo
, Caringo, CEO
Kendall Ginsbach, NFL, Digital Media Architect
Anne Graham, Turner Sports Library, Assistant Manager of Media Management
Nick Pearce, Object Matrix, Co-Founder and Sales Director

2:15 – 2:30 p.m.: AWS Elemental Case Study: NASCAR Revs Up Cloud and AI Workflows With AWS
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Earlier this year, NASCAR enlisted AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR is now using AWS technologies to build cloud-based services and automate processes, as well as as migrating its 18-petabyte video archive to AWS. By using AWS’s services, including Amazon Rekognition intelligent image and video analysis applications, NASCAR expects to save thousands of hours of manual search time each year and quickly deliver video clips on NASCAR.com and social media channels.
Presenter: Chris Witmayer
, NASCAR Productions, Director of Broadcast, Production, and New Media Technology

2:30 – 3:15 p.m.: High-Capacity Archive Storage: Tape, Disc, and Emerging Technologies
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With data tape, SSD, NVME, and disk drive advancements in storage density, how has the storage platform for large scale archiving been impacted in the last year?  Are there new technologies emerging that will be disruptive to your long-term archive plans?  Storage technology companies explore archive trends and marketplace directions.  The Sports content owners raise the challenges they face in adopting new platforms, given the ever-increasing size of high-capacity archives. Learn how they come together in addressing todays high-capacity archive challenges.
Moderator: Nick Gold, Catalog DNA, VP of Marketing
Eric Bassier
, Quantum, Senior Director of Products
Tab Butler, MLB Network, Senior Director, Media Management and Post Production
David Taylor, IBM, Executive Cloud Architect, IBM Storage and Software Defined Storage Solutions
Jay Yogeshwar, Media Translation, CEO
Hossein ZiaShakeri, Spectra Logic, SVP, Business Development and Strategic Alliances

3:15 – 3:45 p.m.: Networking Break

3:45 – 4:30 p.m.: On-Prem vs. Cloud: Is It a Competition?
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Sports leagues, broadcasters, and content producers of all sizes are challenged with The Big Archive Question: Where do I store my stuff? We explore cloud providers who offer multiple archive tiers, various retrieval models, and aggressive pricing models, compared with on-premises tape and disc solutions that scale. Although data tape continues to be a cost-efficient medium to store and preserve your data at rest, is it right for your business? Technology leaders and content owners discuss finding a happy medium between on-prem and the cloud.
Moderator: Grant Nodine, NHL, SVP Technology
Dave Klee
, A+E Networks, VP, Media Infrastructure
Mike Palmer
, Masstech, Chief Technology Officer
Scott Rinehart, University of Notre Dame, Director, Broadcast Technology
Roger Singh, Nutanix, Chief Technologist, M&E
Bryan Staffaroni, WWE, VP, Media Asset Management

4:30 – 5:15 p.m.: Vendor/Broadcaster Q&A: Making MAM More Efficient
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In this Q&A session, leading content-management executives from sports leagues and broadcasters take the stage for a one-on-one discussion with their respective MAM vendors. Fully customized MAM systems and workflows are required by end users to address business challenges. How have these partners worked together to solve their unique challenges and make workflows more transparent for media managers? How can vendors and users work together to achieve their respective goals? Come join the fun for this lively back-and-forth to close out the day.
Moderator: Tom McGowan, IMT Global, VP of Business Development
USER 1: Belinda Binkley, MSG Networks, VP, Engineering
VENDOR 1: Brent Angle, Cinesys-Oceana, CTO
USER 2: Kendall Ginsbach, NFL, Digital Media Architect
VENDOR 2: Jonathan Carr, Levels Beyond, Solutions Architect
USER 3: Eric Siders, St. Louis Blues, Video Production Manager
VENDOR 3: Jeremy Strootman, CatDV, VP of Business Development

5:15 – 6:15 p.m.: Networking Reception in Technology Showcase Area

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