2019 SVG Soccer Summit


Brad Baker, United Soccer Leagues, VP, Broadcast

After graduating from the North Carolina School of the Arts School of Filmmaking, Brad Baker spent several years in Los Angeles working for the producer of the Rush Hour franchise before finding a marriage of passions while working for the NFL Network: sports and filmmaking. After two seasons in the NFL as production manager for the Washington Redskins, he spent the following four years developing and building the video production department with IMG and the University of Georgia. Baker then invested the next five years taking a small, second-division soccer club, Minnesota United, to Major League Soccer, overseeing all video production, in-stadium entertainment, and broadcasting for one of the league’s biggest brands. Currently, Baker is the vice president of broadcast for USL, managing broadcast operations for 46 teams across two leagues and managing the league’s relationship with their current broadcast partner, ESPN.

Michael Cohen, Bizzy Signals Entertainment, President

Multiple Emmy award-winning television executive and producer Michael Cohen’s career has ranged from successful start ups to major events, show creation, and talent development. His credits include some of the biggest events in television for all major networks including NBC, ABC, CBS, Fox, and ESPN. He has been a part of the production team for the World Series, Super Bowl, Indy 500, Kentucky Derby, Wide World of Sports, 9 Olympics Games, 14 NFL Drafts, and the inaugural X Games.

For over 30 years, Cohen has dedicated himself to enhancing the production and business of soccer in the media and has played a significant role in the growth of the game in America.

Cohen produced the inaugural game for Major League Soccer and was a founding executive of Soccer United Marketing. He was executive producer for 2 FIFA World Cups, a FIFA Women’s World Cup, 15 MLS Cups, and All Star Games. While at MLS, Cohen worked on the creation of the League’s broadcast division and production plan to have every game broadcast on TV. In 2012, he was hired by Fox to build their World Cup division which included the 2015 coverage of the Women’s World Cup final match which remains the highest rated show in soccer history in the USA. Cohen also created the USL digital media platform in 2016 and then worked with league executives to negotiate the current deal with ESPN for linear broadcasts and digital shows on the ESPN+ platform.

In 2017, Cohen joined A+E Networks to create a live production division and currently serves as executive producer for the networks broadcast and digital coverage of the National Women’s Soccer League.

Some of the properties Cohen has developed include the Nickelodeon Soccer Superstar series; the Nickelodeon Games and Sports Play of the Week; MLS Cup/ABC Sports musical halftime performances highlighted by Grammy award winner Christina Aguilera; the MTV Tres Rock N Gol event; and Univision’s MLS Sueno, which airs on the Republica Deportiva series. He was the consultant for three soccer themed films, Once in a Lifetime (story of the NY Cosmos) for academy award winning director John Battsek, Game of their Lives (the 1950 USA Soccer team who defeated England in the World Cup), and HBO’s highly acclaimed Dare to Dream (the story of the USA Women’s Soccer team).

Cohen created the sports broadcasting curriculum at Queens College in NYC and is a frequently a guest lecturer at Universities that include NYC School of Business, Columbia, and Fordham. He has been a member of the Sports Video advisory board since SVG was founded.

Irantzu Díez Gamboa, Mediapro, U.S. CEO/Country Manager

In 2005, Irantzu Díez Gamboa joined Mediapro as corporate director of Grupo Globomedia. Prior to this, she was senior manager in the M&A department of PricewaterhouseCoopers in London and Madrid. She holds a degree in business administration from the Universidad de Deusto, a general management program from IESE Business School, and was selected to participate in the third edition of the Promociona Project in ESADE.

Boris Gartner, LaLiga North America, CEO

Boris Gartner is a sports and media executive currently serving as CEO of LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports, and entertainment group, and LaLiga, Spain’s top-flight soccer competition and professional association.

Previously, Boris served as COO for Grupo Televisa’s Content Division – the largest Spanish-language content producer in the world. In this position, he was responsible for corporate strategy, business management, and company operations for the group’s Content unit.

Prior to joining Televisa, he was part of the founding team that launched Fusion Media, a joint venture between Univision Communications and the Disney/ABC Television Group, and most recently served as its chief operating officer.

During his time at Univision Communications, Gartner served in different positions including VP and GM of its in-house digital studio and VP of strategy and new initiatives for Univision News.

Boris has been recognized as a NAMIC Luminary by the National Association for Multi-ethnicity in Communications –NAMIC (2016), part of Cynopsis Digital’s 2016 “IT List” (2016), and Variety’s “Hollywood’s New Leaders: TV Executives” (2013).

Boris holds an Advanced Management degree in media and entertainment from IESE Business School and an Advanced Project Management degree from Stanford University. He earned a Masters degree in international business from Florida International University and a Bachelors degree in business administration from Universidad de Los Andes in Colombia.

He is part of the 2017 Program on Negotiation at Harvard Law School, the 2013 Georgetown Leadership Seminar, a member of the Milken Institute Associates, the Paley Center Media Council, and Pacific Council on International Policy.

Orlando Silver, Fox Deportes, VP, Production

Fox Deportes, the first and longest-running Spanish-language sports network in the United States, appointed Orlando Silver as VP of production. Silver leads production and operations for the network, reporting to Carlos Sanchez, Fox Deportes EVP and GM, and Michael Davies, SVP of field and technical operations for Fox Sports.

Silver joins Fox Deportes from Univision Deportes Network, where he served in a variety of roles since the network launched in 2012. During his time at Univision Deportes Network, Silver was an integral member of the network’s flagship programs.

Prior to Univision Deportes, Silver was president of Silvertouch Productions, where he developed projects for a wide range of domestic and international sports broadcasters including ABC, ESPN, Univision, Swiss TV, NHK, and many others. Silver has covered three FIFA World Cups (1998, 2006, and 2010) and the UEFA Euro 2008 Final.

Silver began his career with Prime Deportiva-Fox Sports Americas, which was later rebranded as Fox Deportes in 2011.

A native of Mexico City, Mexico, Silver lives in Rancho Palos Verdes, CA, with his wife and two daughters.

Larry Tiscornia, MLS, VP, Broadcasting

Currently in his 20th season at Major League Soccer, Larry Tiscornia has been an integral part in the rapid growth of MLS, focusing primarily on the presentation of the league to a domestic and international audience. He manages the production and broadcast operations for over 1,000 productions annually league-wide, overseeing the local productions with its current 24+ clubs; managing its relationships with MLS’s national broadcast partners: ESPN, FOX Sports, Univision, TSN, and TVA Sports; as well as handling all international broadcasts distributed globally to over 170 countries.  Tiscornia has also been intimately involved on the broadcast side for the construction of over 17 soccer specific venues since 2000, with 5+ more currently in the process of being built over the next few years. In addition to his duties with MLS, as part of Soccer United Marketing, Tiscornia is overseeing the production of the Lamar Hunt US Open Cup, which will air in its entirety (83 matches) for the first time ever on ESPN Plus in 2019.