2020 Sports Graphics Forum


Craig Barry, Turner Sports, Executive Vice President and Chief Content Officer

Craig Barry is executive vice president and chief content officer for Turner Sports. In this role, Barry oversees Turner Sports’ remote and studio productions, operations, technology, and talent services for sports content airing on TNT, TBS, and truTV including all productions in conjunction with the NBA, NCAA, MLB, and UEFA, along with all digital extensions. A 29-year Turner Sports veteran, Barry leads the creative direction of Turner Sports’ portfolio of sports properties, ensuring collaboration and integration of content and promotion across all platforms. He oversees social media content generation and distribution, along with partnerships, across all Turner Sports properties.

Barry is also the executive responsible for the oversight of Turner Sports’ business interests surrounding ELEAGUE, Turner Sports’ premium esports content and live tournament brand. In this capacity, he leads every aspect of the linear and digital productions for ELEAGUE including working closely with Turner Studios in Atlanta to set the overall vision for the live competitive gaming and premium esports content experiences. He also oversees brand image, multi-platform marketing initiatives, long-term business opportunities, and the integration of ad sales and sponsorship efforts on behalf of the endeavor.

Throughout his career, Barry has been associated with nearly every sports property in various roles. He has received numerous accolades including more than 30 Sports Emmy Awards and over 60 PromaxDBA awards. Barry is also credited with developing the Creative Services Sports Unit (CSSU) at Turner Sports, an internal creative agency that services the entire division and league partners.

CSSU develops all creative broadcast packaging, graphic design, music, post-production, web design, multimedia content, promotion, creating marketing and sponsorships, and ad sales support for sports content across TBS, TNT, truTV, NBA Digital, and NCAA.com.

Barry, a native of Southern California, played collegiate tennis while attending Menlo College in Silicon Valley. He graduated with honors with a bachelor’s degree in communications.

Michael “Spike” Szykowny, ESPN Creative Services, Senior Director, Motion Graphics and Production Planning

Michael Szykowny (better known as “Spike”) has been at ESPN for 22 years and is an eight-time Emmy Award-winning senior director of motion graphics and production planning. He leads a group of over 160 designers, animators, and Vizrt Artists that create and play out graphics for the family of ESPN networks.

Belca Bedoya-Pedyna, ESPN, Lead Designer, Motion Graphics

Isabel “Belca” Bedoya-Pedyna is the lead designer within motion graphics and production planning at ESPN. She is responsible for creating the look for social media-based shows and for translating the design from the linear shows to its social platform. Bedoya-Pedyna has established the workflow for social media content production and created automation for graphics.

Bedoya-Pedyna joined ESPN in 2014. During these six years, she has worked on a vast number of shows, including: The XY with Kirk Goldsberry, SportsCenter Now, SportsCenter on Snapchat, The MMA Show, The Peoples MMA Show, College Game Day on Snapchat, First Take 2018 Rebrand, CBB, Euro 2016, Get Up 2018, ESPN eSports, Top Rank, and Monday Night Football.

Kevin Bovet, Vizrt, VP, Head of Sports

As vice president, head of sports, Kevin Bovet leads the sports unit in the Americas region at Vizrt, a global company that has pioneered visual storytelling technology for over two decades. Notably, Bovet engages with rights holders to foster business development, while advising the evolution of current value propositions to meet future industry trends.

Prior to joining Vizrt, Bovet led sales and business operations for the New York Knicks’ affiliate NBA G League team, the Westchester Knicks. He executed on sales, marketing, event presentation, and game-day fan experience, while partnering with MSG Networks to optimize visibility.

Bovet has also spearheaded business development for North American Sports Group (NASG), launching the company’s agency division by commissioning clients including Nike, the Big East Conference, and the International Basketball Federation (FIBA). FIBA is also where Bovet laid the groundwork for 3×3 basketball to evolve from a concept to a turn-key operation. 3×3 has now gained Olympic status and will be debuted at the 2020 Games in Tokyo this Summer.

Bovet, a Swiss native, received his undergraduate degree in economics and law, and his master’s degree in sports management and marketing from the University of Lausanne.

Brandon Costa, SVG, Director of Digital

Brandon Costa covers the sports video production industry with a focus on live streaming, over-the-top (OTT), social media, and other digital distribution technologies and platforms. He also directs SVG’s internal digital strategies launching the company’s video outfit, ‘SVG On Demand,’ designing and overseeing its mobile application, ‘SVG Mobile,’ and serving as executive producer and host of The SVG Podcast. Costa serves as program director of networking events serving the SVG College and SVG Digital communities. Prior to his time at SVG, Costa spent five years producing digital content for MLB Advanced Media.

Jason Dachman, SVG, Chief Editor and Sports Graphics Program Director

Jason Dachman oversees all aspects of SVG’s North American editorial operations, including the thrice-weekly SVG Insider newsletter and SVG’s annual print publications. A member of the SVG team since 2009, Dachman also serves as program director for SVG’s RSN Summit, Sports Content Management Forum, Sports Graphics Forum, and TranSPORT event. Prior to joining SVG, he spent three years covering local sports for The Patriot Ledger in Quincy, MA and two years on the production staff of SiriusXM Satellite Radio’s The Ron & Fez Show. Dachman began his career in the Sports Information Department at Northeastern University in Boston, where he also earned a B.A. in media communications and cinema studies.

Kevin Dresser, Ross Video, Global Business Development Manager, XPression & Ross Virtual Solutions

Kevin Dresser joined Ross Video in 2015 to manage business development for XPression and Ross Virtual Solutions in the U.S. and Canada. Ross Video is committed to providing graphics solutions for sports broadcasters that fulfill many applications with high production value. Recently, Ross Video acquired Piero Sports Graphics Analysis, an award-winning sports analysis tool which uses image recognition or encoded camera heads to overlay tactical graphics on sports content. Piero brings new angles to every game, on the screen and in the studio, with visually engaging and informative effects. Last year, he was promoted to a global manager role to oversee worldwide business development for graphics solutions at Ross Video.

Prior to Ross, Dresser began his career as an associate producer at Fox Sports in Los Angeles, covering MLB, NFL, NASCAR, and College Football. During his time at Fox, he garnered four Sports Emmy awards working on remote production teams broadcasting the World Series, the MLB All-Star game, Daytona 500, and the Cotton Bowl.

In 2006, Dresser was hired by Reality Check Systems as a producer and project manager to oversee various projects with major sports networks. While at Reality Check, he led development and design teams on implementation of custom software and graphics packages for clients that included MLB Network, NHL Network, Spike Sports, DirecTV, Mid-Atlantic Sports Network, and Univision Deportes.

Kristian Hernandez, SVG, Associate Editor and Social Media Manager

Kristian Hernandez handles the day-to-day construction of the SVG Insider newsletter, oversees all social media content distribution, and covers various sports technology topics for Sports Video Group. Before joining SVG, Hernandez served as co-founder of CHC-TV, the first student-run television studio at Chestnut Hill College in Philadelphia, PA. While at CHC, he produced a daily sports show named On the Hill with Hernandez — covering all men’s and women’s athletics for the college. Also, Hernandez spearheaded the college’s newspaper, The Griffin, as its sports editor. He graduated with a B.A. in communications.

Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services

Ken Kerschbaumer is co-executive director of editorial services for the Sports Video Group and SVG Europe. He was a co-founder of SVG along with Paul Gallo and Marty Porter in 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. Kerschbaumer began his career in 1991 at Television Broadcast magazine before joining Cahners where he was founding editor of Digital Broadcasting magazine. In 2000, he joined Broadcasting & Cable magazine as senior editor of technology where he covered all aspects of broadcasting, cable, and internet content creation and distribution.

John Murphy, BBC Sport, Creative Director, Motion

As a creative director for BBC Sport, John Murphy leads on the branding, visual graphics, and graphical innovation for the department. His role crosses all areas of BBC Sport including: football, the Olympics, the World Cup, Wimbledon, and much more. Murphy has placed a large importance in VR and AR being used to innovate and help create a unique viewing experience which helps narrate the editorial focus of the program.

Tim O'Shaughnessy, ESPN, Creative Director

Timothy O’Shaughnessy is the creative director of college sports at ESPN and has crafted the creative behind many ESPN properties. He is primarily responsible for guiding teams of creatives through large-scale animation and insert design projects. His primary interests rest in finding ways to reinvent the traditional permutations of sports television.

In his 14 years at ESPN, O’Shaughnessy has garnered numerous Emmy nominations and several Promax BDA awards. Noteworthy projects include college football on ESPN/ABC, college basketball on ESPN, NBA on ESPN/ABC, World Cup 2010 and 2014, Euro 2012 and 2016, Outside the LinesOlbermann, and Mike & Mike 2016. Upcoming projects include rebranding/repackaging the SEC network and starting up the aesthetic of the ACC network.

Before coming to ESPN, O’Shaughnessy worked at Ghostmilk Studios in Toronto, where he designed show title sequences. He received a B.S. in psychology from Binghamton University and an M.F.A. in design from The Rochester Institute of Technology.