2020 SVG Sports OTT Virtual Series

DAY 2 PROGRAM

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(All times are in Eastern Time Zone)

2:00 – 2:05 p.m.: Opening Remarks

2:05 – 2:35 p.m.: Keynote: Inside the New NBABet Stream Broadcasts
The NBA’s return this summer also brought with it a new, unique, and more engaging way to watch basketball; and no, we’re not just talking about virtual fans in the bubble. The NBA has been one of the leading sports leagues in the country in blazing trails in live sports betting and the gamification of the live viewing experience. This summer, the league has launched NBABet Stream, an alternate live broadcast experience aimed at presenting the game through the better’s lens. Take a look inside the effort, how its advancing the NBA’s streaming delivery strategy, and how it fits in the league’s larger plans to customize the live game viewing experience.
Moderator: Brandon Costa, SVG, Director of Digital
Speaker: Scott Kaufman-Ross
, National Basketball Association, SVP, Head of Fantasy & Gaming

2:35 – 3:05 p.m.: Tech Focus: Personalization, Gamification, and Gambling
Media delivery, especially in sports, is becoming less about broadcasting one experience and more about offering curated content tailored to a user’s specific interest. Whether its selecting camera angles or audio options or participating in fully gamified experiences, sports streamers are finding success with a wealth of ways to keep their content engaging and – most importantly – keeping viewers coming back for more.
Moderator: Jason Dachman, SVG, Chief Editor
Confirmed Panelists:
Alim Bhanji, Rogers Sports & Media, Director of Strategy and Business Development
Matt Coy, Xcite Interactive, President
Scott Warfield, NASCAR, Managing Director, Gaming

3:05 – 3:35 p.m.: Tech Focus: Monetization Through Rights Management and Ad Insertion
Targeting and interactivity are also changing the game in the world of advertising and subscription-based streaming services. Can it be done instantly with low latency? How are innovations in live ad tech evolving? How are end-to-end screaming solutions providers helping content distributors manage their increasingly complex digital rights? Can you find success in both free and subscription-based content? What are the tech challenges? And how does this all lead to making more money in the very near future?
Moderator: Brandon Costa, SVG, Director of Digital
Confirmed Panelists:
Darren Lepke, Verizon Media, Head of Video Product Management
Michelle Munson, Eluvio, CEO/Founder

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