Sept. 3 Program: Engagement and Monetization
(All times are in Eastern Time Zone)
2:00 – 2:05 p.m.: Opening Remarks
2:05 – 2:35 p.m.: Keynote: Gaming Case Study TBD
2:35 – 3:05 p.m.: Tech Focus: Personalization, Gamification, and Gambling
Media delivery, especially in sports, is becoming less about broadcasting one experience and more about offering curated content tailored to a user’s specific interest. Whether its selecting camera angles or audio options or participating in fully gamified experiences, sports streamers are finding success with a wealth of ways to keep their content engaging and – most importantly – keeping viewers coming back for more.
3:05 – 3:20 p.m.: Technology Case Study
3:20 – 3:50 p.m.: Tech Focus: Monetization Through Rights Management and Ad Insertion
Targeting and interactivity are also changing the game in the world of advertising and subscription-based streaming services. How are innovations in live ad tech evolving? How are end-to-end screaming solutions providers helping content distributors manage their increasingly complex digital rights? Can you find success in both free and subscription-based content? What are the tech challenges? And how does this all lead to making more money in the very near future?