2021 SVG RSN Summit


Steve Rosenberg, Sinclair Broadcast Group, President of Local Sports

Steve Rosenberg has over 25 years of executive experience in the Entertainment and Broadcast Media space. He joined Sinclair Broadcast Group in July 2020 as president of local sports. In this role, Rosenberg oversees 19 regional sports networks (RSNs) – collaborating with 42 team partners – and Stadium, Sinclair’s multi-screen streaming sports network. Prior to his position with Sinclair, Rosenberg worked at Universal Studios for over 20 years.

A native of New York City, Rosenberg began his career in media at Universal Studios working in sales and was promoted to vice president of eastern sales and national sales manager. In the following years, he became executive vice president of sales responsible for all domestic television revenue, for both programming and advertising sales. In 1997, Rosenberg was named president of Universal Domestic Television and in 2001, added co-president of Universal Television and World-Wide Distribution, where he was responsible for all programming, production, distribution, legal and business affairs, content development, promotion, marketing, and all new media activities across all markets globally. He oversaw an extensive library of Universal content and products that were distributed worldwide, including more than 5,000 feature films and over 40,000 hours of series television.

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