2021 SVG Sports Content Management Forum

Full Program

Day 1: July 28 Program

(All Times are in Eastern Time Zone)

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1:00 – 1:05 p.m.: Welcoming Remarks

1:05 – 1:50 p.m.: Sports Content Management 2021: Building On-Prem, in the Cloud, and Hybrid Ecosystems
Although the M&E sector has been shifting toward cloud-based storage and infrastructure for nearly a decade, the pandemic drastically altered many organizations’ initiatives. With revamped technology roadmaps, these organizations must decide which pieces of their media ecosystem remain on premises, move to the cloud, or adopt a hybrid model. Technology leaders and media-management experts address the pros and cons of cloud vs. on-premises and how they see the industry evolving in the coming years.
Moderator: Tab Butler, SVG Sports Content Management Committee, Chairman
Panelists:
Chris Cruz, CBS Sports, Director of Media Services
Kendall Ginsbach
, National Football League, Digital Media Architect
Michael Raimondo, PGA TOUR Entertainment, Senior Director, Media Asset Management and Broadcast Innovation
Ulrich Voigt, Vizrt Group, VP, Product Management

1:50 – 2:15 p.m.: Spotlight Session: Asset Management for Virtual-Production Environments
COVID-19 and its associated travel restrictions have forced video-production teams to change their operations dramatically. Virtual stages with high-end LED walls and tightly integrated camera and visual displays are increasingly considered an alternative to on-location production, opening an entirely new marketplace for emerging workflows and technologies. This presentation will cover the newest virtual-production technologies and the role of asset management and archiving in this new ecosystem.
Presenters:
Erik Weaver, Entertainment Technology Center at the University of Southern California (ETC), Senior Consultant
Juan Rubio, Pixotope, Product Specialist and Evangelist

2:15 – 3:00 p.m.: The Future of Archives: What’s Coming for Tapeless, Hybrid, and LTO Systems
As digital-content creation expands each year and the costs of storing content rise, return on investment in sports digital archives is under increased pressure. Industry leaders from both users and vendors explore modern approaches to unlocking value and revenue streams while reducing costs and increasing access to archive content.
Moderator: Grant Nodine, NHL, SVP, Technology
Panelists:
Adam Japhet, Major League Baseball, Senior Director of Corporate Infrastructure
Scott Rinehart, University of Notre Dame, Director, Broadcast and Streaming Technologies
Hossein ZiaShakeri, Spectra Logic, SVP of Business Development and Strategic Alliances

3:00 – 3:45 p.m.: Tech Focus: Storage On-Prem and in the Cloud
As tape and disk-drive technologies continue to boost storage density, the market for high-capacity storage evolves and develops new solutions. Meanwhile, the move toward cloud-based infrastructure and SaaS models is causing a tectonic shift in the way content is stored and archived. Leaders from major on-premises storage and cloud-storage vendors explore the latest industry trends and preview what lies ahead on the technology roadmap.
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial
Panelists:
Brent Angle
, Cinesys, CTO
Matthew Geddes
, Platina Systems, Engineer
Tom Rosenstein, EditShare, VP of Business Development
Erik Salo, Seagate Technology, Senior Director of Seagate Systems

3:45 – 4:15 p.m.: Live Speaker Q&A and Networking Reception


Day 2: July 29 Program

(All Times are in Eastern Time Zone)

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1:00 – 1:05 p.m.: Welcoming Remarks & On-Site Report From the Tokyo Olympics
Speaker: Darryl Jefferson
, VP, Broadcast Operations & Technology

1:05 – 1:30 p.m.: Day 2 Keynote Conversation: MLB Archive Initiatives – Unlocking the Value
Adam Japhet from Major League Baseball discusses the ongoing Baseball Media Archive Migration project designed to preserve, curate, and monetize baseball’s historical media archives, including a reflection on COVID’s impact on the ’20 season, the latest technology developments around digital storage, and the opportunities and challenges associated with multi-site multi-PB scale storage architectures.
Moderator: Tab Butler, SVG Sports Content Management Committee, Chairman
Speaker: Adam Japhet, Major League Baseball, Senior Director of Corporate Infrastructure

1:30 – 2:15 p.m.: Abstraction in the Workflow: How the Next Generation of Tools Could Impact Multi-Cloud Environments
As the industry evolves into a hybrid of storage/compute across multiple clouds, on-premises locations, and technologies, the tools to monitor and administer these complex ecosystems become critical to maintaining uptime and simplicity of operations. Tech leaders from leagues, broadcasters, and vendors explore approaches that simplify the complexity and smooth the road ahead.
Moderator: Erik Weaver, Entertainment Technology Center at the University of Southern California (ETC), Senior Consultant
Panelists:
Tridib Chakravarty
, StorageDNA, President and CEO
Dave Klee, A+E Networks, VP, Strategic Media Solutions
Chris Scoggins, Activision Blizzard Esports, Senior Manager, Platform Operation – Global Broadcast 

2:15 – 3:00 p.m.: AI and ML: The Modern Age of Automated Metadata Assignment, Content Discovery, and Quick-Turnaround Highlights
Automation in metadata capture, facial/visual recognition, and speech-to-text has revolutionized the content-creation ecosystem in recent years. Sports-content creators are exploring ways to capitalize on advances in artificial intelligence (AI) and machine-learning (ML) engines while bringing more value to the content. Sports-production leaders and AI experts take the stage to discuss the role these emerging technologies have on your content ecosystem, the workflow advantages they provide, and the obstacles you may face.
Moderator: Tab Butler, SVG Sports Content Management Committee, Chairman
Panelists:
Padraic Boyle
, MLB Advanced Media, Senior Director, Enterprise Media
Anne Graham
, Turner Sports Library, Assistant Manager, Media Management
Dustin Myers, Fox Sports, SVP, Production Operations
Shane Warden, ATP Media, Chief Technology Officer

3:00 – 3:45 p.m.: Tech Focus: Media-Asset Management and Orchestration Tools
Today’s sports-media organizations require sophisticated MAM systems and orchestration tools to manage burgeoning content libraries and cope with the countless distribution outlets they serve. In addition, a sports library is only as valuable as the metadata attached to it, enabling the mining of content for monetization. MAM- and orchestration-software providers discuss how they have confronted unique challenges presented by the pandemic and created products and workflows to streamline media management for content creators.
Moderator: Jason Dachman, SVG, Chief Editor and SCM Forum Program Director
Panelists:
Nick Ashwin, Imagen, VP of Sales, North America
Alan Dabul
, Ross Video, Product Manager, Primestream
David Rosen, Sony Imaging Products & Solutions – Americas, VP, Cloud Applications and Solutions
Ryan Servant, Quantum / CatDV, Business Development Manager

3:45 – 4:15 p.m.: Live Speaker Q&A and Networking Reception

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