Since mid March, the COVID-19 pandemic has forced professional leagues and their respective clubs to rethink their content strategy and travel down new avenues of distribution. The inaugural SVG Teams Summit will focus on how organizations are developing high-quality production hubs and what workflows are in play to create year-long material for passionate fans to chew on.
PROGRAM AT A GLANCE
February 25, 2021
(All times are in Eastern Time Zone)
1:00 – 1:05 p.m.: Opening Remarks
1:05 – 1:50 p.m.: Team Perspectives: In-Studio Productions
1:50 – 2:05 p.m.: Parsec Case Study Presentation
2:05 – 2:45 p.m.: Cheer From Home: Clubs Engage Fans With Second-Screen Experiences
2:45 – 3:15 p.m.: More Than a Moment: How Social Media Plays a Role in Effective Messaging
3:15 – 3:30 p.m.: Veritone Case Study Presentation
3:30 – 4:15 p.m.: Tech Focus: Tips and Tools for Live Studio Production
4:15 p.m.: Postgame Zoom Room
Featured Speakers
Full Program
(All times are in Eastern Time Zone)
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1:00 – 1:05 p.m.: Opening Remarks
1:05 – 1:50 p.m.: Team Perspectives: In-Studio Productions
Although game day is possibly the most important day of the week, staffers have responsibilities between games. The packed schedule is full of programming, including pre/postgame shows and game analysis. Content creators discuss their midweek routine, what it takes to produce a hefty slate of studio shows, and how they distribute it to the masses.
Confirmed Speakers:
Alexandra Curtin, Las Vegas Raiders, Broadcast Engineer
Don Sperling, New York Giants, Vice President and Executive Producer
1:50 – 2:05 p.m.: Parsec Case Study Presentation
2:05 – 2:45 p.m.: Cheer From Home: Clubs Engage Fans With Second-Screen Experiences
With a majority of games played in nearly empty facilities, fans are yearning for any form of connection with their favorite teams. Learn how a variety of live streams and digital offerings accompanying the main broadcast product give fans in their living room a unique at-home experience.
Confirmed Speakers:
Alexa Ikeler, Philadelphia Flyers, Game Presentation Manager
Sean Tabler, Los Angeles Chargers, Director of Game Presentation
2:45 – 3:15 p.m.: More Than a Moment: How Social Media Plays a Role in Effective Messaging
Social media has become the go-to destination for quick and digestible content. Representatives from across the sports landscape break down their thought processes on designing social-first visuals, the messages they’re trying to convey with their work, and how to create posts that generate long-lasting chatter around their organization.
Confirmed Speakers:
Dan Goldberger, Atlanta Dream, Director of Digital Media and Marketing
Erik Nelson, Minnesota Timberwolves, Executive Producer of Digital Content
3:15 – 3:30 p.m.: Veritone Case Study Presentation
3:30 – 4:15 p.m.: Tech Focus: Tips and Tools for Live Studio Production
Throughout the pandemic, teams have relied on efficient and sturdy infrastructures to churn out shows in a safe and healthy way. In this 30-minute session, experts from around the industry examine the cloud-based software and virtual devices that help make these productions a rousing success.
4:15 p.m.: Postgame Zoom Room
Featured Speakers
Speakers
Andrew Abrams, Vegas Golden Knights, Executive Producer of Production
Andrew Abrams is the executive producer for the NHL’s Vegas Golden Knights. His path to sports production started as a TV truck intern in 2006 with Time Warner Cable Sports (Now Spectrum Sports) in Syracuse, NY. It was with this internship that Abrams learned the inner workings of a sports TV truck and how live sports is covered. In 2009, after graduating from college, he landed his first full-time job in sports when he accepted an offer from the Manchester Monarchs of the AHL. It was this career boost that allowed Abrams to discover how an in-arena show was produced and executed. A year later, he received a job offer from the NHL’s St. Louis Blues. Abrams spent 5 years with the Blues fine tuning his skills as a video producer and video board director.
In 2015, Abrams left the Blues and professional sports to pursue an opportunity with the World Wrestling Entertainment. He spent the next 2 years traveling the country and parts of the world as a screen tech for WWE. It was this job that helped Abrams develop his skills in the area of video technology and expand upon the skills he had started to develop in his first internship almost 10 years later.
Finally, in 2017, Abrams was given a chance to come back into the world of hockey when he was tasked with starting the video production department for the Vegas Golden Knights. As executive producer, he manages the video production team where he leads production, workflows, and best practices. In addition, Abrams also runs point on broadcast and video technology for the organization.
Dan Goldberger, Atlanta Dream, Director of Digital Media and Marketing
Dan Goldberger is entering his sixth season with the Atlanta Dream, serving as the director of marketing and communications. He oversees the day-to-day operations of the marketing and communication departments for the Dream.
Prior to coming to the Dream, Goldberger enjoyed time at the Fox Theatre, Fox Sports South, and the Georgia Tech Athletic Association in various marketing and communication roles.
Originally, from Brooklyn, NY, Goldberger currently lives in Atlanta, GA.
Don Sperling, New York Giants, Vice President and Executive Producer
In 2007, Don Sperling was named VP and executive producer of Giants Entertainment, the media, events, programming, production, and marketing arm of the New York Football Giants. Sperling oversees all television, radio, digital and social media, publishing, creative services, events, marketing, and game day stadium event presentations. He was formerly the president of D&L Media, a full-service production, development, and consulting company, specializing in new media and digital strategy across all platforms, branding, live events, television and film production, broadcasting, entertainment, news, sports, and media training.
Sperling was SVP and executive producer of NBA Entertainment for fifteen years, responsible for the overall branding, development, programming, promotion, and creative direction. He also fostered the NBA’s global success and expansion; created and developed NBA Inside Stuff – NBC’s and now NBA TV’s extremely successful and longest-running weekly sports and entertainment show airing 52 weeks a year; and helped develop the NBA’s award-winning “I Love This Game” image campaign, public service announcements, and a wide array of promotions.
Prior to working at the NBA, Sperling worked as a producer and writer in the News and Sports Department at CNN. He also worked for CBS News, NBC, WCBS-TV, and IBM.