2022 SVG Venue Summit

Day 2 Program (3/30/22)

(All times are in Pacific Time Zone)

8:00 – 9:00 a.m.: Registration and Breakfast

9:00 – 9:05 a.m.: Opening Remarks Presented by Diversified

9:05 – 10:05 a.m.: Big Board Flair: Local Teams Bring the Energy on Gameday
With fired-up fans filing in on gameday, producers and their crew need to reflect their passion at a moment’s notice. What techniques are used to showcase the uniqueness of their fanbase? How much preparation goes into executing a plan? Creatives from around Los Angeles chime in with their production philosophies.
Moderator: Kristian Hernández, SVG, Associate Editor and Social Media Manager; SVG Venue Summit Program Director
Confirmed Panelists:
Daniel Casados
, LA Clippers, Director of Game Presentation
RJ McNichols, UCLA Athletics, Creative Content Producer for Marketing
Danelle Winfield, Los Angeles Sparks, Senior Director of Events and Entertainment

10:05 – 10:20 a.m.: Signiant Case Study: Modern Sports Workflow: Bringing the Magic of SoFi Everywhere
Signiant Chief Solutions Officer, Mike Flathers, and SoFi Stadium/Los Angeles Rams CTO, Skarpi Hedinsson, present an intimate look into one of the most modern sports media operations in the world, and the role Signiant plays in facilitating content exchange between venues, teams, and their partners to engage fans globally. Moderated by Signiant SVP, Supply Chain, Art Raymond.
Moderator: Art Raymond, Signiant, SVP, Supply Chain
Mike Flathers, Signiant, Chief Solutions Officer
Skarpi Hedinsson, Los Angeles Rams, CTO

10:20 – 10:35 a.m.: Networking Break

10:35 – 11:15 a.m.: Control Room Tech: How Ever-Changing Control Rooms Accommodate IP, HDR, and More
Around the country, facilities are starting to stray away from traditional, SDI connectivity and are embracing either a hybrid or full-IP approach. In addition, displaying HDR content on large LED displays has become a hot button issue. How challenging is it to evolve an entire control room infrastructure? What is the necessary hardware that goes into the HDR process? Experts give detailed advice to those thinking about making these moves.
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial
Confirmed Panelists:
Andrew Lahey
, Ross Video, Manager, Solution Specialists, Sports & Live Events
Daniel Riess
, WJHW, Associate
Josh Stoner, Canon, Senior Specialist, Product Management Team, Broadcast and Cinema Lenses
Keith Vidger, Panasonic, Solutions Sales Manager
Duane Yoslov, Diversified, SVP

11:15 – 12:00 p.m.: Upgrading Sponsorship Activations: Augmented Reality as an In-Venue Production Tool
After an entire year of professional games played without fans, production teams had to get creative with their messaging and content. When fans returned, venues continued this creative thinking by infusing augmented reality into their run of show to highlight their own brand or give attention to their sponsors. In-venue personnel and technology providers dissect the brainstorming of these activations, the challenges of pulling it off, how it’s changed the gameday experience, and more.
Moderator: Jason Dachman, SVG, Chief Editor
Confirmed Panelists:
Mike Bonner, Carolina Panthers, Director/Executive Producer of Game Presentation and Production
Lauren Fisher, The Famous Group, Chief Creative Officer
Craig Laliberte, Unreal Engine, Senior Business Development Manager

12:00 – 1:00 p.m.: Networking Lunch

1:00 – 1:30 p.m.: The State of In-Venue Connectivity: Improved Wi-Fi, 5G, and Beyond
At the beginning of the next decade, the sports-video-production industry has more questions than answers in regard to enhancing digital capacity for the fans. Will arenas and stadiums improve their mobile network to match increased cellular traffic? How will the 5G revolution impact the venue sector? Executives from multiple organizations break down this lofty task.
Moderator: Brandon Costa, SVG, Director of Digital
Confirmed Panelists:
Aaron Amendolia
, NFL, Vice President Information Technology Services
Kevin Parks, Zixi, Senior Director, Field Engineering
Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation for Sports, Media & Entertainment

1:30 – 1:45 p.m.: Imagine Communications Case Study: ST 2110 Routing and Monitoring at NFL Hollywood Park
Allan Wollenstein and Charley Haggarty of NFL Media join John Mailhot of Imagine Communications to discuss best practices when migrating to IP connectivity and how the NFL did their due diligence in determining what the right path was for them.
Moderator: Cassidy Phillips
, Imagine Communications, VP, Networking Solutions
Confirmed Speakers:
Alan Wollenstein
, NFL Media, Director, Engineering Systems
Charley Haggarty
, NFL Media, Broadcast Infrastructure Architect ST 2110
John Mailhot
, Imagine Communications, CTO, Networking & Infrastructure

1:45 – 2:30 p.m.: Keynote Conversation: A Look at the New NFL Media Facility
Neighboring SoFi Stadium, NFL Media has a new home on the West Coast. The 450,000-sq.-ft. building is hosting NFL Network, NFL RedZone, and many other departments supporting the league’s media and business operations. Execs from the NFL detail the process of bringing this place to life through the COVID-19 pandemic, the technological infrastructure that drives numerous studio shows, and how the new offices impact the league’s future.
Brad Boim, NFL Media, Senior Director, Media Administration and Post Production
Tony Cole, NFL Media, VP, Media Operations
Bruce Goldfeder, NFL Media, VP, Engineering
Dave Jurenka, NFL Media, SVP and General Manager, NFL Los Angeles
Jessica Lee, NFL Media, Senior Director, Operations
Mark Quenzel, NFL Media, SVP, Head of Content
Dave Shaw, NFL Media, VP, Head of Media Operations
Jason Schroeder, NFL Media, Broadcast Engineer
AJ Wainwright, NFL Media, Director, Technical Operations

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