2023 SVG Sports Content Management Forum

Full Program

9:00 a.m.: Registration Opens

9:40 – 9:45 a.m.: Welcoming Remarks

9:45 – 10:30 a.m.: State of the Industry: The Changing Face of Sports Content Management
This annual look at the state of the sports content management sector will take a deep dive into how major sports-media organizations are reshaping their MAM workflows, embracing cloud-based and hybrid environments, and finding new ways to monetize their existing content. Leaders from sports leagues and broadcasters will hit on metadata best practices, opportunities for AI and automation, staffing and recruiting young talent, the impact of industry consolidation and M&A, remote vs. in-office work, and more.
Moderator: Jason Dachman, SVG, Chief Editor; SVG Sports Content Management Forum, Program Director
Rex Canning
, WWE, Senior Director of Media Management Services
Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Chair
Paul Kelly, IPTC, Sports Content Working Group Lead; The Canadian Press, Associate Director, Content Operations
Jim Miles, NBC Sports & Olympics, Senior Director, Live Event Workflows
Grant Nodine, NHL, SVP, Technology

10:30 – 10:45 a.m.: Imagen Case Study: Enhancing Media Delivery for Partners – A Chat with PGA TOUR
Major sports organizations face a constant challenge: how do you deliver video and other media to a range of external partners, quickly and consistently—and securely? In this fireside chat, learn how PGA TOUR transformed its media delivery, revamped rights management, and delivered an ultra-polished experience for partners.
Nick Ashwin
, Imagen, Chief Revenue Officer – Americas
Keifer O’Connor
, PGA TOUR, Director of Media Rights Management

10:45 – 11:25 a.m.: Networking Break

11:25 – 11:50 a.m.: Keynote Presentation: Inside Fox Sports’ Intelligent MAM in the Cloud
For several years, Fox Sports has been working with Google Cloud to develop a custom media management system that played an integral role in Fox’s productions of the FIFA World Cup Qatar 2022 and Super Bowl LVII. Now, Fox will leverage the platform for its next globe-trotting monumental production: the 2023 FIFA Women’s World Cup. Learn how Fox is leveraging AI to better utilize its video library, how a cloud-first mindset creates more agility, and how this unique MAM ecosystem will expand in years to come.
Reed Kaufman
, Fox Sports, VP, Media Workflows
Dustin Myers
, Fox Sports, SVP, Production Operations

11:50 a.m. – 12:35 p.m.: Practical Applications for AI in Media Management: The Death of Logging?
The question of how AI and ML can be applied against vast media archives has taken center stage recently with the rise of OpenAI’s ChatGPT and other generative AI tools. How can AI potentially change how leagues, broadcasters, teams, and other sports-content creators generate and manage content? What are the best practical use-cases and examples of where this technology could create efficiencies in content access and research? What are the risks, what are the benefits, and how will these tools play a role in your organization in the near-term?
Moderator: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial
Byron Chapman
, PGA TOUR, Director of Media Asset Management & Media Workflows
Chris Cruz
, CBS Sports, Senior Director of Media Services
Hugo Gaggioni, Sony Professional Solutions, Americas, CTO, Sony Electronics
Reed Kaufman, Fox Sports, VP, Media Workflows
Philippe Petitpont, Newsbridge, CEO and Co-Founder

12:35 – 12:50 p.m.: Inventive Metaverse Asset Management and Workflow: Unlocking the Magic Behind Virtual Burning Man
How does one build and populate a virtual replica of Burning Man that empowers developers of every skill level, embraces the essence of “Burning Man”, and needs to be ready in just two weeks? Medici’s Gregg Katano, formerly Senior Advisor of Virtual Burning Man, will share how Greg Edwards, Co-Founder/Sr. Architect devised a template language and the front-end and back-end development that supported over 500 artists, organically grew from less than 100 to over 300 art worlds and generated 1500 hours of live and interactive content in a single week, and brought the Burning Man experience to 100,000 visitors that were displaced in 2020.
Presenter: Gregg Katano, Medici XD, SVP, Strategic Partnerships & Business Development; Virtual Burning Man, Former Senior Advisor

12:50 – 1:45 p.m.: Networking Lunch

1:45 – 2:30 p.m.: Cloud in the Forecast: How Has the Role of the Cloud Evolved And Where Are We Headed?
The M&E cloud ecosystem has transformed dramatically over the past few years as the major cloud providers like AWS, Google, and Microsoft have responded to changing trends around storage tiering and added a variety of next-gen tools in their respective environments. Some cloud providers are now even offering flat pricing with no egress fees. Learn about real-world examples of how cloud-based tools and hybrid environments have changed how sports-media organizations operate.
Moderator: Dave Klee, A+E Networks, VP, Strategic Media Solutions
Whit Jackson
, Wasabi Technologies, VP of Media & Entertainment
Alex Keighley
, Telestream, VP, U.S. Sales
Grant Nodine, NHL, SVP, Technology
Andrew Reich, AWS, Senior Consultant, Sports, Professional Services

2:30 – 2:45 p.m.: Signiant Case Study: Managing the Content Explosion at the Club Level
Professional sports teams are now creating more of their own content and responding to more content requests than ever before. Yet most media tech is geared for the leagues and broadcasters leaving the clubs playing from behind. Signiant’s Matt Gaede will share stories of how professional clubs are meeting the moment thanks to Signiant’s cloud and SaaS innovations that are right-sized for their purposes.
Presenter: Matt Gaede
, Signiant, VP, Global Customer Acquisition

2:45 – 3:00 p.m.: IPTC Sport Schema: The Next Generation of Sports Data
The IPTC’s Sports Schema is an open, universal model for sports data. It is based on semantic technologies that are easily queried and represented using non-proprietary tools. Paul will provide a quick tour of the model and its applicability to media asset management.
Presenter: Paul Kelly
, The Canadian Press, Associate Director, Content Operations; IPTC Sports Content Working Group Lead

3:00 – 3:30 p.m.: Networking Break

3:30 – 4:15 p.m.: Plotting Your Storage Roadmap: What’s the Next Big Thing and How To Stay Ahead of the Curve
With more content being created every single year and file sizes continuing to grow with the arrival of 4K and HDR, sports-media organizations are looking for the next wave of storage technologies to manage this tsunami of content. Technology leaders and content owners discuss how they see on-prem storage offerings advancing, the bleeding-edge technologies they’re most excited about, and how they see their storage needs continuing to grow in the future.
Moderator: Brent Angle, CineSys, CTO
Mark Anderson
, Seagate Technology, Manager, Channel Systems and Solutions Sales Team
Roy Burns
, IMT, SVP, Media Solutions
Jonathan Morgan, Perifery, SVP, Product & Technology
Luke Nihart
, Quantum, VP, Global Accounts
Scott Rinehart, University of Notre Dame, Director, Broadcast and Streaming Technologies

4:15 – 5:00 p.m.: The Big MAM Questions: Are Standalone MAMs Dying? Or Are They Just Evolving? And What Makes a MAM a MAM?
The role of media-asset management systems has changed significantly in recent years as the sector has seen a swath of acquisitions and the needs of content-creators have evolved. Will MAM even be a standalone business in the future or just an application as part of a larger orchestrated ecosystem? Does it matter? And what even makes a MAM a MAM in today’s world?
Moderator: Anne Graham, WBD Sports, Manager of Strategy and Planning, Sports Media Services; 2023 SVG Sports Content Management Chair
Padraic Boyle
, MLB Advanced Media, Senior Director, Enterprise Media
Stephane Guez, Dalet, Co-Founder and Principal
Ian Owen, Riot Games, Manager, Media Asset Management, esports

5:00 – 5:45 p.m.: Networking Reception

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