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NAB Perspectives: JVC’s Walton on LTE Transport, 4K, and Mesh Network

April 21st, 2015 Posted in Headlines By Ken Kerschbaumer

JVC this year continues to put a heavy emphasis on providing viable and cost-effective solutions for content creators looking to take advantage of LTE video transport and the growing demand for 4K content. Dave Walton, assistant VP, marketing and communications, JVC, discussed some of the top trends this year with SVG Editorial Director Ken Kerschbaumer.

What’s new for JVC this year?
Our theme this year is “first on-air and first online,” and behind that is a streaming solution for stations who are looking for more-affordable ways to get live shots from the field back to the station. They have used traditional microwave and bonded cellular, but LTE and WiFi networks are so widespread that a lot of users can be well-served with a single modem that is built into the camera and doesn’t require an external box.

JVC is working more closely with UStream. What does that mean to customers?
We’ve upgraded the cameras so users have the ability to press one button and go live on UStream as they put their credentials into the camera instead of going through a computer. One producer has used it for marathon coverage as he could shoot the start of the marathon, pause the camera and upload the clip to UStream, and then shoot interviews and other live shots from a different part of the route. That is something you can’t do with any other camera.

How about 4K and JVC?
The 4K GY-HM200 camera retails for $2,995, and that includes everything to shoot 4K. It will appeal to a lot of people, and the debate about how soon 4K will take over acquisition is under way. But people want to shoot in 4K even if the output is HD, as they can get more information in the frame and zoom, cut, or crop. Our camera also has a large Super 35mm CMOS imager that was designed by JVC.

What else is new this year?
We are in a partnership with Silvus Technologies to use mesh networking to create a private mesh network. Most of the time, in a major sports venue, you can’t get a reliable broadband or LTE signal so you need a private network. The mesh network allows the user to install radios in various locations and have a self-healing network. And we also upped the bitrate to 12 Mbps so it is a very high-quality stream with adaptive-bitrate control. Plus, the mesh network can be portable.