3Play Media Strives To Simplify, Perfect Closed Captioning for Sports Content

The Sports Video Group is pleased to welcome 3Play Media as a corporate sponsor. Based in Cambridge, MA, 3Play Media provides cost-effective closed captioning, subtitling, and video search to more than 1,000 customers. The company’s methods reduce the cost of captioning and simplify the process while maintaining exceptional accuracy and quality.

3Play Media also provides innovative tools that leverage transcripts to make video content searchable, interactive, and more engaging. The company’s scale, speed, and easily integrated workflow tools make it a perfect fit for sports content.

“3Play Media is proud to be a sponsor of SVG because they are uniquely dedicated to being the trusted liaison for the sports industry and elite technology providers,” says Charlie Mitchell, VP, media and entertainment sales. “As the appetite for sports content continues to grow and more and more distribution platforms need to be supported, 3Play Media’s goal is to provide the most efficient, accurate, and affordable solution for the sports community to create closed captions, transcripts, and translated subtitles.”

3Play Media recently completed closed captioning and transcription of Time Warner Cable SportsNet LA’s catalog of original content, including Backstage Lakers, Backstage Galaxy, and Laker Girls. As the FCC continues to increase the standards for captioning and compliance of online content and digital distribution is increasingly a part of the TWC overall content strategy, the regional sports net considers it in the best interest of its viewers and its business to caption all original content for all platforms.