The Big West’s New Live Production Van

Digital distribution has opened the door to a wealth of live college sports video content being added to the Web.

The Big West Conference is looking to take advantage of this with a new branding, marketing, and video initiative that will more than double the free live events available online with the introduction of its own mobile production vehicle.

The Big West and Digital Content/New Media Director Steve Chen hired Andrew Lehey to serve as executive producer and to design and build a truck – built off an IP distribution model – for the conference to call its own.

Click through the image gallery below to go inside the innovative design that brings a new wrinkle into the world of college sports video production.

All images courtesy of Steve Chen and the Big West Conference.