Recent Posts tagged with 2010 Olympics

NBCU to Double 2010 Olympics Coverage

NBC Universal has laid out its 2010 Winter Olympics schedule and is nearly doubling its coverage from the Torino, Italy Games in 2006. NBCU will offer 835 hours of coverage (compared to 419 hours for the 2006 Games) from all 15 sports competitions across six different platforms – NBC, USA, MSNBC, CNBC, Universal HD, and […]  More

Ebersol: NBC Will Lose Money on 2010 Olympics

Dick Ebersol, chairman of NBC Universal Sports and Olympics executive producer, says that NBC will lose money on the Winter Olympics for the first time in network history in 2010. Ebersol attributes this to the drastic increase in license rights for the 2010 and 2012 Olympics, rather than a lack of advertising sales. Although advertising […]  More

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