Recent Posts tagged with 2nd Screen Summit: Sports

The Social-Media ROI Equation

A strong social-media strategy has skyrocketed to the top of sports organizations’ priority lists in recent years, and Facebook, Twitter, Instagram, and a host of other social platforms have become integral in how fans interact and consume live sports content. However, as sports organizations tout the importance of social media to branding and fan engagement, […]  More

Social-Media ROI: Balancing Fan Engagement With Dollars and Cents

A strong social-media strategy has skyrocketed to the top of sports organizations’ priority lists in recent years, and Facebook, Twitter, Instagram, and a host of other social platforms have become integral in how fans interact and consume live sports content. However, as sports organizations tout the importance of social media to branding and fan engagement, […]  More

SVG On Demand: Facebook’s Rob Shaw on the “Ultimate Second Screen”

With an astonishing 1.49 billion monthly active users, Facebook is far and away the most popular social media platform out there today. And that usage number is only growing (its up 14% from the previous year). So its no surprise that Facebook has become more crucial to a content creator’s distribution strategy.  More

S3 Sports: Sportradar’s Steve Byrd on Fantasy, Gambling, and Data’s Role in Multiscreen Experiences

Over the past year, the sports business has embraced daily fantasy gaming with many professional leagues partnering with platforms such as DraftKings or FanDuel. In addition to seemingly opening the door to further conversations on the legalization of sports betting in the United States, this influx of instant gratification fantasy sports has created a whole […]  More

S3 Sports: Innovation in Live Apps Continues Apace

The ever evolving innovations that are part and parcel of sports-broadcasting apps and streaming services will continue to accelerate in the future and will better leverage broadcast-production efforts, according to experts taking part in a session at SVG’s Second Screen Summit: Sports, held in New York City on July 28.  More

S3 Sports: When Considering an OTT Channel, Remember To RACE

Delivering content directly to the consumer, or over the top, offers plenty of opportunity for content creators to reach fans wherever they are, build a community, and expand the brand. How should companies leverage their live-coverage rights, on-demand video, and infrastructure to build their own channel? And what, exactly, is OTT? At Tuesday’s 2nd Screen […]  More

S3 Sports: Before Going OTT, Remember To RACE

Delivering content directly to the consumer, or over the top, offers plenty of opportunity for content creators to reach fans wherever they are, build a community, and expand the brand. How should companies leverage their live-coverage rights, on-demand video, and infrastructure to build their own channel? And what, exactly, is OTT? At Tuesday’s 2nd Screen […]  More

S3 Sports: Innovation in Live Apps Continues Apace

The ever evolving innovations that are part and parcel of sports-broadcasting apps and streaming services will continue to accelerate in the future and will better leverage broadcast-production efforts, according to experts taking part in a session at SVG’s Second Screen Summit: Sports, held in New York City on July 28. Eric Black, VP, technology, NBC […]  More

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