Recent Posts tagged with fan engagement

NBA TV’s Center Court Experiments With the Limits of Fan Participation in Live Game Broadcasts

You’d be hard pressed to find a league in U.S. professional sports that is more actively engaged in bringing the viewer closer to the live game broadcast than the NBA, from the betting-focused NBABet Stream to the Influencers stream available on NBA League Pass. The latest example of this effort in experimenting with the live […]  More

Golden State Warriors Unite Bay Area Fans, Discuss the Franchise’s Future During Dubs Draft Room

With the 2020-21 NBA season set to tip off in two weeks, the Golden State Warriors are currently in the midst of their abbreviated training camp, but, last month, the franchise’s in-venue production team was put through its paces during the Virtual NBA Draft. Like Atlanta Hawks fans, Warriors fans were treated to Dubs Draft […]  More

Fox Sports Brings Fans Inside the Huddle With All-Access Coverage of Big East Basketball

Edited projects and docuseries like Hard Knocks are exposing the inner workings of a franchise, giving fans the chance to see what goes on behind the curtain. For this Saturday’s men’s basketball showdown between Seton Hall and Butler and next Friday’s women’s basketball showcase featuring Georgetown and Marquette, Fox Sports is metaphorically handing fans a […]  More

Minute Video Platform Drives Engagement via AI, Automation, Crowdsourcing

Got a minute? That is the guiding philosophy for Minute, a company that, since 2013, has combined crowdsourcing what fans are talking about on social media with computer vision to automatically create clips designed to drive online users to get more engaged with content, whether it be tuning into a live broadcast, watching highlights, or […]  More

Virtex’s In-Game App Looks To Link AR Viewing and Being There

Attendance at major-league games has been challenged in recent years, with at least some of the blame laid at the doorstep of sports broadcasting and its range of glossy technology features, such as super-slo-mo and multichannel audio, which have deepened viewer engagement. Both the NFL and MLB in their recent and upcoming seasons have adjusted […]  More

ESPN Names Walmart-Vet Jeff Stallings as VP of Fan Engagement

Jeff Stallings has joined ESPN as Vice President of Fan Engagement. In this role, he is responsible for growing the ESPN brand and building upon ESPN’s relationship with fans. He will work closely with all senior leaders in the company including distribution, content, communications, programming, sales and marketing to grow the fan base and develop […]  More

Stadium Digital Is Changing Sports Organizations’ View on Digital and the Role of Video in Fan Engagement

For a sports team, what is digital? Is it social media? Or streaming video? Or in-stadium Wi-Fi? Or tickets on a mobile device? It’s all those things, and much more. Embracing sweeping technological change like that across an entire sports organization has proved difficult in sports, an ecosystem notorious for its siloes and internal politics. […]  More

U.S. Soccer Taps Opta as Official Live Match Data Provider

Opta, the provider of live, detailed sports data, has reached an agreement with the U.S. Soccer to become the Federation’s Official Live Match Data Provider. As part of its ongoing effort to make soccer the preeminent sport in the U.S. by developing  players, coaches, and referees, and by connecting to fans in more meaningful ways, the […]  More

Pac-12 Drives Record Growth In Audience, Fan Engagement

The Pac-12 Conference has reported strong year-over-year growth in fan engagements across its television and digital properties.  2016-17 was the Pac-12 Networks’ most-watched season ever for several sports on linear TV, including football, men’s basketball and women’s basketball, and the Pac-12’s digital platforms also set new audience records.  The Pac-12 saw increases of 74% in […]  More

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