Recent Posts tagged with IBB Consulting Group

IBB Consulting Group: OTT Users Willing To Invest in Subscriptions

In a survey of 1,051 U.S. online consumer adults that subscribe to at least one paid OTT service, IBB Consulting found that a majority of SVOD subscribers (61%) are willing to spend $2 or more to keep their favorite service and (81%) are willing to spend to add a new service that had content they […]  More

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