Despite having access to more than 500 channels, the average viewer watches only a small fraction of them — and continues to scroll through channel guides to find them. Meanwhile, […] More
Compared with the decades-long history of television broadcast, social-media tools like Facebook and Twitter — turning nine and seven years old, respectively, this year — are relative newcomers to the […] More
Ask a few friends to name the Face of Major League Baseball, and the conversation may never end. Derek Jeter. Joey Votto. Chase Utley. The possibilities, not to mention the […] More
When it comes to the second-screen experience, fear of cannibalization has gone the way of the Flip phone and dial-up modem. The London 2012 Olympics and, more recently, the NCAA […] More
The Sports Video Group is pleased to welcome Mass Relevance as a corporate sponsor. Based in Austin, TX, the fast-growing company puts social content into brand experiences. Mass Relevance’s social-experience […] More
The USTA’s streaming and multiplatform efforts have come a long way since it began streaming live matches with its US Open Live service four years ago. Having battled the myth […] More
When the New York Giants take to the field for Saturday afternoon’s preseason game against the New York Jets, a new stadium name (MetLife Stadium) won’t be the only change […] More
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