Recent Posts tagged with virtual ad insertion

NBA Ups Virtual-Ad-Insertion Game in China

As international distribution of live sports content has risen exponentially in recent years, so has the potential revenue from market-specific sponsorships through virtual ad insertion. During the 2015 NBA Playoffs and Finals, the league deployed Vizrt’s Viz Arena system to virtually insert advertisement logos into the feed carried by CCTV in China. The live-sports-enhancement system, […]  More

NBA Ups Virtual-Ad-Insertion Game in China With Vizrt’s Viz Arena

As international distribution of live sports content has risen exponentially in recent years, so has the potential revenue from market-specific sponsorships through virtual ad insertion. During the 2015 NBA Playoffs and Finals, the league deployed Vizrt’s Viz Arena system to virtually insert advertisement logos into the feed carried by CCTV in China. The live-sports-enhancement system, […]  More

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