
Q. Business & Tech:
What is one key technology trend that is having a major impact on your business and/or overall strategy today? In 3-5 years?
Real-time sports betting is fundamentally changing streaming requirements in sports broadcasting. Traditional streaming delays of 20-60 seconds create arbitrage opportunities and diminish fan engagement. Our customers report significantly higher betting handle and user engagement with real-time streaming. Over the next three to five years, interactive sports experiences and data-rich applications will drive demand for synchronized, sub-second latency at scale. These immersive environments enable fans to interact with content and each other during live games. Phenix delivers sub–500-ms latency at scale with 99.997% reliability, positioning us to power next-generation sports experiences that blur the line between watching and participating.
Q. Streaming, Content Delivery, and Consumption:
What innovations are being developed to enhance the sports streaming experience and viewer engagement?
Watch parties and synchronized viewing are transforming how fans experience live sports. Our platform enables viewers to react and comment together during games without delay, driving 3-4X higher engagement rates over traditional streaming. Real-time SSAI technology ensures personalized ad delivery while maintaining perfect sync across viewers, with seamless program switching. Key innovations will include AI-assisted camera switching, automated graphics insertion, and integrated statistical overlays — all operating at sub–500-ms latency with proven scale to 500,000 concurrent viewers. These capabilities transform passive sports viewers into active participants, significantly increasing watch time and revenue opportunities for broadcasters.
Q. Personalization, Interactive Content, and DAI:
What trends are you observing in the demand for personalized and interactive content?
Sports audiences are demanding highly personalized experiences that drive new revenue streams. Real-time–betting interfaces integrated directly into streams are showing significantly higher handle compared with traditional approaches. Broadcasters are discovering that personalized ads delivered through real-time SSAI, along with integrated merchandising and interactive sponsorship experiences, generate higher returns on advertising spend. Viewers who engage with interactive features like custom camera angles and personalized statistics demonstrate substantially higher watch times and return rates. The key is seamlessly integrating these experiences to benefit both passive viewers and those seeking deeper interaction, ensuring value for all audience segments.