<\/a>SMT handled five feeds with varying virtual signage for MLB International\u2019s needs.<\/p><\/div>\n
In addition to inserting virtual signage for the standard behind-the-plate locations, SMT also inserted elements into the batter\u2019s eye in centerfield at Marlins Park for Fox Sports\u2019 All-Star Game telecast. This marked the second consecutive MLB All-Star game for which SMT has supplied its instrumented sensor-based system on the high-home camera to deliver virtual signage on the batter\u2019s eye for Fox.<\/p>\n
\u201cThe batter\u2019s eye is great real estate, and it\u2019s absolutely begging for [virtual signage],\u201d says Andrew Lorenz<\/strong>, director, broadcast production and operations, SMT. \u201cWe did Camera 2 [high-home] at All-Star last year, but [Fox] hasn\u2019t been using it on the regular season, so this is the second time it\u2019s ever been done, and it\u2019s something that we hope to continue doing in the postseason. Last year, we weren\u2019t using any chroma-key information; this year, we are able to, which we\u2019re very excited about.\u201d<\/p>\nIn addition to Fox, SMT provided virtual-signage insertion on five feeds for MLB International \u2014\u00a0Asia, Canada, Curacao, the Dominican Republic, Latin America \u2014 all off the same camera.<\/p>\n
\u201cOur instrumented sensor-based system allows us to do tight center ads as well as [the wide shot] because, unlike an optical system, it\u2019s only using the video to track things,\u201d says Lorenz. \u201cOnce you go in tight on certain areas, you lose perspective of where you\u2019re looking. And so, to be able to enhance those tight cameras, the sensor-based system is hands down the way to go.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The MLB All-Star Game show is always a showcase for cutting-edge production tools and new workflows. This year, tech vendors new to All-Star and plenty of All-Star veterans turned out […]\n More<\/a><\/p>","protected":false},"author":9,"featured_media":121303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9248,33],"tags":[13133,101,3458,1920,2398,4047],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/121538"}],"collection":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=121538"}],"version-history":[{"count":5,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/121538\/revisions"}],"predecessor-version":[{"id":121621,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/posts\/121538\/revisions\/121621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media\/121303"}],"wp:attachment":[{"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=121538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=121538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=121538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}